Manufacturing Firm Marketing Development Executive Job in Kenya

Our client a Manufacturing entity is seeking to hire a Marketing Development Executive.

Principal Accountabilities

  • Develops and executes, under the supervision of the Head of International Sales & Market Development, marketing plans and programs for the short and longer term to ensure the profitable growth and expansion of sales for all product categories
  • Develops and recommends pricing strategy for the company which will result in the greatest share of the market and improved profitability.
  • Recommends changes in the marketing development organisation to ensure the effective achievement of objectives and maximise opportunities to swiftly take advantage of marketing opportunities and resolve problems
  • Ensures exploitation of the marketing mix to achieve optimal market share.
  • Manage key assignments covering creative and analytical tasks of brand management
  • Conduct regular market analysis to identify opportunities for immediate and future sales growth and develop, maintain and regularly update the marketing intelligence information system (databank).
  • Develop and foster relationships with external bodies for example, institutes, export authorities, customers etc. for the purposes of gathering marketing data.
  • Carry out research projects into industries, sectors, applications and customers to support product development and marketing strategy delivery
  • Monitor, evaluate and assess competitor activity and produce periodic weekly monthly and quarterly market intelligence reports.
  • Participate in and support the development of marketing strategies, and analysis of underlying business and market trends, to support strategy decisions
  • Produce marketing communication materials for use by senior managers and the marketing and supply chain team.
  • Analyse and report on sales statistics
  • Formulate and implement policies that assists distributors grow sales at target levels
  • Establish and continuously monitor both qualitative and quantitative standards of performance for all the service elements
Knowledge / Skills / Experience
  • Graduate in Business Management / Marketing. MBA would be a definite advantage.
  • High level of expertise in information databases
  • At least five years post qualification experience in relevant marketing development positions
  • Exposure to international working environment
  • High level analytical skills
  • Keen attention to detail, with the ability to summarise rational arguments and supportive conclusions to investigative work
Interested and qualified applicants should send their applications and CV’s to