Advertising Agency Digital Marketing Manager Job in Nairobi Kenya

One of our clients, an advertising agency based in Nairobi wants to fill the below position.

Digital Marketing Manager
 

Reports To: Client Service Director & Managing Director

Responsibilities:

  • Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
  • Ensuring that the adverts run accurately based on the planned impression, engagement, CPC, CPA, CPL, CPS and lead statistics;
  • Liaising and building relationships with clients and digital media owners;
  • Negotiating with media owners to obtain credit, the best rates and most appropriate media spaces in online advertising;
  • Booking individual advertising spots across all SNS and online platforms as per the campaigns;
  • Producing costs, media plans and forecasts for clients;
  • Ensures all relevant client and internal reports are produced on daily, weekly and monthly basis as per requirement;
  • Consistently engaging in a process of identifying new digital media, tools and methods
  • Keeping up to date with industry research figures, including country inventory stats and audience figures across multiple SNS and digital platforms;
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Qualifications & Experience:
  • University degree in Marketing, Advertising, IT or a related field.
  • +3 years’ work experience in a digital marketing environment.
  • Google Adwords experience.
  • Exhibited attained training level in Facebook’s Blueprint.
  • Google Analytics and tracking pixel implementation skills.
  • Working understanding of marketing goals and objectives.
  • Rapidly adapt and respond to changes in environment and priorities.
  • Excellent communication, leadership, problem solving, and analytical skills.
  • Ability to elicit cooperation from senior management and other departments.
Interested Applicants should submit their applications to premierecruitmentgroup@gmail.com

Closing date for all applications 14th October 2016.