KWAL Brand Manager – Wines Job in Nairobi Kenya

KWAL is looking for a well-organized and highly motivated individual who is result-oriented to fill the following position:
Job Title: Brand Manager – Wines
Ref: BMW/10/2016-Nairobi
Function / Division: Commercial
Supervisor / Manager Title: Marketing Manager
Location: Nairobi


Job Purpose: The Brand Manager is responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.
Responsibilities and Accountabilities
  • In collaboration with the Marketing Manager, develop and execute successful brand management strategies aligned to the overall organisational objectives.
  • Though the comprehensive understanding of the business strategy, evaluate existing and recommend new or revised ideas/concepts aimed at growing the business.  Lead in the execution of the approved ideas/concepts.
  • Develop and coordinate new and revised product launch or re-launch plans to ensure successful the achievement of envisioned benefits.
  • Develop and execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.
  • Oversee the creation and management of sales and marketing collateral including brochures, advertisements, sales tools, mobile applications, websites, value-added services, and social media programs that generate leads and facilitate the selling process while being consistent with the branding strategy.
  • Support the head of department in managing the human capital in the section through day to day supervision, performance management, training needs assessment and overall staff motivation.
Minimum Requirements
  • A Bachelor’s degree in a business related field.
  • Membership to a relevant professional body will be an added advantage.
  • A least five (5) years’ experience in marketing or branding in a similar organisation.
  • Practical experience in use of MS packages and ERP systems.
Competencies / Attributes
  • A creative mind with a drive for execution of ideas and concepts for the benefit of the organisation.
  • Developed project and event management skills.
  • Self-starter able to work well within the team environment.
  • Ability to work well under pressure in a fast paced, demanding environment.
  • Proficient in the following computer software applications: Microsoft Office.
  • Ability to effectively communicate both internally and externally.
  • High level of integrity.
Relationships and working contacts
  • Internal – Commercial team, Corporate Affairs and Plant Operations.
  • External – Clients, suppliers, distributors, Agencies.
Work Environment: This is an office based role.

How to Apply
you feel you meet the requirements for this position, send your updated
CV with email & telephone contacts of three professional referees
and the application letter quoting the Reference number & Title of
the position as the subject to: 
The Human Resources Director, 
to be received not later than October 10th, 2016 
Do not attach any certificates/scanned documents to your application. 

Only short listed candidates will be contacted.

KWAL is an equal opportunity employer and promotes gender equity. 
Canvassing will lead to automatic disqualification.