St Francis Community Hospital Marketing Officer Job in Kasarani, Nairobi

St Francis Community Hospital, Kasarani

Marketing Officer

Professional Qualifications and Experience

  • Bachelor’s Degree in marketing
  • Professional Training in Marketing would be an added advantage
  • Over 3 years’ in a similar/related role, preferably working in a Hospital

Key Duties

  • Coming up with a Marketing strategy for Hospital.
  • Increasing revenue through enrolling new corporate clients and consultants.
  • Coordinating events within the Hospital as a revenue line.
  • Identifying marketing opportunities by identifying consumer requirements, ability to conduct a SWOT analysis, and establish targeted market share.
  • Improving product/service marketability and profitability by researching, identifying and capitalizing on market opportunities.
  • Enhancing social media presence of the Hospital
  • Identifying product/service improvements or new products/services by remaining current on industry trends, market activities and competitors.
  • Creating awareness of the Hospital in the market for proper positioning.
  • Preparing promotional event flyers for Hospital Events.
  • Confirming with HODs on the upcoming events and posting them on the website and social media platforms.
  • Developing customer satisfaction programs.
  • Improving total quality of the Hospital in liaison with other managers.
  • Ensuring awareness of the Hospital events and services to the existing members.
  • Maintaining and updating information on the Hospital’s website.
  • Preparing and supervising the production of publicity brochures, handouts, direct meal leaflets, promotional videos, photographs, films and multimedia programs.
  • Managing Media and information dissemination.
  • Any other duty as may be assigned from time to time.

Competencies & Interpersonal Skills

  • Negotiating skills
  • Public relation skills
  • Good communication skills
  • Good interpersonal skills
  • Customer care skills
  • Creative and innovative
  • Assertive and focused person
  • Sales and marketing skills

Mode of application

All interested candidates are requested to read the attached job description and send their application to hr@stfrancishospital.or.ke by Wednesday 22nd February 2017

Please mark the job title as your subject on the application letter and attach detailed Curriculum Vitae