Britam Market Research Senior Associate Job in Kenya

Britam is a leading financial services organization with global presence.  Our vision is “To be Your most trusted financial services partner”. We seek to offer superior insurance and asset management services to individuals, business corporations and non-governmental organizations.

As part of our growth strategy and to strengthen the team to achieve our ambitious performance objectives, we are seeking to fill the following positions with individuals who are proactive, self driven and who can apply their knowledge, diligence, and experience to contribute to the achievement of our mission which is to delight our customers with outstanding financial services.

Senior Associate – Market Research 

Ref: BAG/MC/8

Reporting to the Director, Marketing and Corporate Affairs, the Jobholder will be charged with the responsibility of collecting and analyzing market information, sales data and general market trends which will assist the management to come up with appropriate and effective marketing strategies for the company.

Key Responsibilities

  • Collect, analyze data and prepare reports on customer demographics, preferences, needs and buying habits
  • Identify potential markets and factors affecting the performance of the products
  • Measure and assess customer and employee satisfaction
  • Forecast, track sales, marketing trends, analyzing collected data and make recommendations for implementation
  • Seek and provide information to help determine positioning in the market place
  • Conduct research on consumer opinions and market strategies and measure the effectiveness of marketing, advertising, PR, communication programmes and strategies
  • Provide management with information and proposals concerning the promotion, distribution, design, and prices of products
  • Gather data on competitors and monitor statistics and trends in the industry.
Qualifications, Knowledge, Experience
  • Business related degree with specialization in Marketing
  • At least 4 years of relevant working experience
  • Analytical and innovative mind and market research skills
  • Strong interpersonal and  communication (both written and verbal) skills
  • Computer Literacy in Ms Office Suite of packages.
If your career aspirations match this exciting opportunity, please submit your detailed curriculum vitae and covering letter explaining how you would meet the demands of this challenging position giving full names, contacts and e-mail address of 3 referees to

Hard copies will not be accepted

Applications should be received not later than 9th November 2012.

Only shortlisted candidates will be contacted.

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