Senior Group Marketing Manager Job in Kenya – Motor Vehicle Industry

Job Title: Senior Group Marketing Manager
Area of Expertise: Motor Vehicle Industry
Deadline: 08/11/2012

Scope: Responsible for the formulation and implementation of the  Strategic Plan. 

This will include Franchise Management, Marketing, Sales, Human Resource Management and Ensure sustainable profitability.

1. Marketing & Strategic Plan

  • Develop the Strategic and Marketing Plan to ensure that the company grows its market share to 20% of the New Vehicles market.
  • Build Partnerships with Financial Institutions to ensure that consumers and companies can acquire vehicles through a financing scheme.
  • Ensure Key Account Management of the Counties and Corporates.
  • Ensure Sales and Margins are as per the approved strategic plan.
2. Managing  Performance
  • Document Key Result Areas for every department and business unit
  • Monitor the Key Result Areas and Ensure that each  KRA is delivered
  • Get and Make  Explanations for variances and report to the Board
  • Develop KPIs for every project.
  • Monitor performance that each project within the KPIs which include budget, time frame, quality and quality.
  • Supervise Management staff to ensure that Customers delivery is executed, are Farmhands and ensure crops at all farms are planted, weeded, maintained and harvested as per the cycle and plan.
3. Profitability
  • Ensure that all margins are maintained as per plan.
  • Ensure that all Expenses are controlled and within the plan
  • Report on profitability per branch and business unit.
4. Manage all staff reporting to the position so as to effectively train, evaluate, motivate, delegate and monitor their activities;
  • Provide supervision, guidance and direction to the employees in accordance with the policies, procedures,  processes and systems;
  • Ensure that staff conduct themselves in a professional, efficient and effective manner in carrying out the Farm activities;
  • Provide overall leadership and management to the team;
  • Conduct performance appraisal as required for staff under your direct supervision

Management  & Business Acumen

Have extensive knowledge of Managing a Business Unit with excellent marketing skills. 

He should be able to profitably manage a business unit.

Knowledge of the Motor Vehicle Industry will be an added advantage.

Knowledge of Basic Marketing

The General Manager should have excellent marketing skills, with the ability to engage at all levels with Institutional, Retail and individual customers. 

Should have good written and oral communication skills, plus a good understanding of private and public procurement procedures.

Supervisory Responsibilities: Responsible for the overall management and profitable growth of the firm.

Related Job Requirements/Qualifications

  • Bachelor’ Degree preferably in Business Management. An MBA is an added advantage.
  • Basic Accounting Skills.
  • Strategic and Analytic mind.
  • Good Presentation skills
  • Good Computer skills;
  • Ability to handle multiple activities successfully;
  • Detail oriented;
  • Strong analytical skills;
  • Experienced at working to deadlines;
Required Experience
7 years’ experience where at least three must have been spent in Managing a Marketing Business Unit.

Application Process

Interested candidates are invited to strictly email their cover letter and CV, clearly detailing their current remuneration and expectations to  before end of day 08 November 2012. 
Only short listed candidates will be contacted

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