Area Sales Manager Job in Kenya

Area Sales Manager – Western Region (FMCG)

Company Profile:

Our client is a worldwide co-leader in the global spirits and wine industry.  

company is primarily focused on premium spirits (the high-margin
segment of the industry), and has leading premium brands in all key
spirits categories. 
The company seeks to establish itself in East, Central and sub-Saharan Africa with its head office Kenya (Nairobi).

Purpose Of Position:

take ownership for maximizing business volume through successful
strategic planning, execution and evaluation of key sales functions to
enhance sustainable growth and profitability for the company

Key Sales Functions:  

Sales Call Management

  • Manage daily calls to customers (stockist, on trade outlets, off trade outlets) to verify and develop product sales.
  • Ensure new customers are being developed.
  • Manage a sales development budget with customers in the area.
Promotional Activity
  • Manage the successful implementation and execution of the promotions according to the plan.
Distributor Follow Up
  • Schedule
    weekly business review meetings with the distributor to discuss sales
    targets, marketing ideas and tools, problem areas, etc.
Budget Management
  • Responsible for controlling T&E.
  • Responsible for controlling development budget.
Management Reporting and Communication
  • Always file minutes of meetings with detailed action plans copying all respective parties involved.
  • Liaison with the Marketing Manager and Sales Manager on a weekly basis.
  • Record daily sales activity on daily dashboard with a weekly summary for the Sales Manager.
  • Prepare ad hoc reports where requested by the Management regarding sales, displays, promotions etc.
  • Collating of documentation required for opening of new accounts (liquor licences, ID documents etc.)
  • Liaise
    with respective Area Managers regularly to identify monthly and
    quarterly promotional cycles and appraising their success.
  • Identify
    key competitor activity and strategy such as new product launches,
    activations and promotions in the area for sharing with the sales
  • Propose
    ideas and opportunities that could be available to challenge the
    competitors’ activities with consideration to the financial implications
    and reputation of PRK.
  • Identify, develop and communicate risk management plans for your area.
Job Competencies:
  • Degree – Sales and Marketing or Business Administration.
  • 8 years experience in international consumer goods.
  • IT Skills: Conversant with using Microsoft Excel, Microsoft PowerPoint, as well as Sales systems.
  • Valid Kenyan driving license.
  • Some knowledge of international spirits and wines is a plus.
Employee Profile:
  • A passionate, self-confident individual that is professional and result driven.
  • Strong integrity and ability to work within a team.
  • Trendy, fashionable and well groomed.
  • Able to work independently within set parameters.
  • Good negotiation and customer relationship management skills.
  • Good interpersonal skills both with internal and external relationships.
  • Great oral and written communication skills.
  • Good at planning and organising to ensure priority task management.
apply for this position send your CV to quoting
the position in the subject line and preferred location. 
Kindly also mention your current/ last salary and benefits. 
Only shortlisted candidates will be contacted

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