FMCG Brand Manager Job in Kenya

FMCG Brand Manager
Scope of Job
 
To contribute in the development and implementation of the companies brand strategy.
 
To develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
 
To promote and embed the products brand to enhance its visibility in the market.
 

Co-ordinate and deliver a range of activities in line with increasing the brands visibility.

Decision Making Authority
 

Make decisions relating to marketing aspects of brand internally and externally and deliver promotional activities.

Experience

  • Experience of working in a marketing or brand management environment
  • Practical experience of brand management and activation campaigns.
  • Experience of success in using different marketing channels to build a brand
  • Experience of consumer research and using this to drive the implementation of the brand
  • Project management experience within a formal project management methodology and of managing various projects
  • Experience briefing and working with external suppliers and internal stakeholders to ensure activities are on brand
  • Experience of leading on a time specific organizational.
Knowledge and Skills
  • A good working knowledge of marketing principles, particularly to support the building and promotion of a brand
  • Good analytical skills of brands, market research, and market trends
  • Good knowledge of different media channels for different audiences
  • Numerate and able to manage budgets (income and expenditure) and to analyze financial data
  • Demonstrable negotiation, influencing, networking, presentation and diplomacy skills
  • Demonstrable ability to motivate self and staff across the organization and secure the co-operation and involvement of key internal and external stakeholders
  • Excellent verbal and written communication skills, confident at responding directly to individuals queries
  • Competent with MS Office, particularly Word, Excel, PowerPoint and Outlook.
General Attributes
  • Ability to work to and meet firm deadlines
  • Ability to work in a team and on own initiative
  • A flexible approach to work
  • Good interpersonal skills to develop and maintain effective working relationships with Ather stakeholders
  • A team leader, able to inspire others.
To apply, send your CV only to cvs@careerdirections.co.ke before 2nd September 2013. 
Clearly indicate the position applied for and your minimum salary expectation on the subject line


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