Media Marketing Manager (Pay TV) Job in Nairobi Kenya

 Position: Media Marketing Manager (Pay TV)
 Location:  Nairobi

Job Summary: The Media Marketing Manager is responsible for the automation and streamlining of the full range of complex processes required to plan, define, execute and analyze sophisticated multi-channel, multi-stage integrated marketing campaigns to ensure consistency in message delivery to customers
 
Duties and Responsibilities

  • Formulate & implement marketing strategies for customer retention:
  • Oversee the implementation and integration of from a business perspective.
  • Measure all campaigns to ensure closed loop marketing, on an ongoing basis.
  • Liaise with all identified partners to ensure single customer view per project timelines.
  • Formulate & manage an integrated customer communication plan /calendar and fulfill advisory role to internal customers.
  • Formulate and ensure the enforcement of business rules around customer communication.
  • Implement workflow processes to ensure efficient campaign executions per campaign.
  • Apply all contact controls + governance tasked.
  • Develop customer focused campaigns
  • Develop measurable integrated direct marketing communication strategies, updated to include strategic objectives.
  • Oversee operational execution across channels according to marketing plan.
  • Analyze data on an ongoing basis to identify Cross-selling and Up selling opportunities, and come up with workable solutions and strategies for advancing both.
  • Apply specialist knowledge and skills as part of special project teams
  • Partner in the integration and implementation of loyalty or other specialty programmes according to project timelines.
  • Develop creative elements to support segment campaign objectives as required.
  • Ensure campaigns/data are measurable and analyzed for future refinement.
  • Employee management: Through recruitment, development and performance management, up skilling
  • Demonstrate leading behaviors in line with company’s business values i.e. innovation, integrity, diligence, devotion
Education & Experience:
  • Degree in Business or equivalent with Marketing as major.
  • Minimum of 5 years related experience in Marketing Management environment
  • Understanding of segmentation approaches.
  • Campaign planning Campaign project management
  • A good understanding of call center activities is essential.
  • Good understanding of direct marketing and ability to apply principles.
  • Good understanding of technical specs for marketing via social media, SMS, e-mail, web, mail, telephone, as well as integration with above-the-line campaigns
  • Report writing / communication skills
  • Presentation skills – conduct supplier meetings, present campaign analysis.
  • Understanding of regulatory environments
Competencies:
  • Good at multitasking – Ability to manage several campaigns simultaneously
  • Resilience – able to work consistently under pressure.
  • Communication skills – written & verbal
  • Excellent negotiation and relationship management skills
  • Outstanding leadership ability
Qualified candidates should send their CV’s quoting relevant skills and experience to info@royalagencies.org

Only shortlisted candidates will be contacted.
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