Mercy Corps / Arifu Behavioral Research and M&E Consultant (Interactive Mobile Education) in Nairobi Kenya

Position Title: Behavioral Research and M&E Consultant 
Primary Location: Nairobi, Kenya 
Position Category: Temporary 
Deadline: 17th February 2016
General Program Summary: Arifu is a Nairobi – based social enterprise making it possible for the world’s least served people to access the information, products, and services they need from the organizations they trust on any mobile phone.
Its solution has been shown to drive significant behavior change that leads to increased productivity and income for our learners.

Mercy Corps’ AgriFin Accelerate is a six-year, three-country US$ 25 million program of Mercy Corps, supported by The MasterCard Foundation. 
AgriFin Accelerate seeks to increase one million smallholder farmers’ access to and use of affordable, well-designed and appropriate financial products and services that drive higher productivity and income for farm families in Kenya, Tanzania and Zambia.
Arifu and Mercy Corps are partnering with a regional financial institution and global financial inclusion consortium on a project that seeks to provide interactive mobile education to 100,000 learners by August 2016. 
Goals of the partnership are to achieve:
  1. Reach: engage 100,000 women, youth, and smallholder farmers with digital learning opportunities in financial literacy, entrepreneurship, and interactive learning on 5 financial products and services.
  2. Impact: achieve measurable learning outcomes defined by capacity building, behavior change related to skills and usage of financial services, and improved livelihoods.
  3. Insights: generate insights that will inform best practice in the use of two-way, interactive communications between a financial service provider and its customer base to increase the effectiveness and scalability of education and access to finance.
Arifu will provide the partners with an end-to-end service including content design, delivery, and data. 
The bank will provide learning materials, access to subject matter experts, integration into several delivery channels and customer data (demographics and transactional records). MercyCorps and the financial inclusion consortium will provide technical expertise, publishing, and catalytic financial support.
This partnership will explore deep innovations in how financial service providers can effectively and profitably deliver two-way interactive learning across their customer and beneficiary networks at scale. 
This includes personalized and adaptive learning, behaviorally informed content, credit scoring, and product matching.
Description of Service: The Behavioral Research and M&E Consultant will provide upfront content design support and an independent assessment of this project based on each of the three components of the “impact” objective above:
  1. Change in learner capabilities: acquisition and retention of new concepts related to financial management, entrepreneurship, and the use of five financial products
  2. Change in learner behavior: the application of new capabilities to practice
  3. Change in learner livelihoods: any resulting productivity and income gains based on new behavior
In particular, the M&E Consultant will provide:
  • Qualitative behavioral research to inform content design and treatment testing
  • Baseline-endline surveying with control groups
  • Data analysis comparing Arifu learner data with the Bank’s customer data related to five products
  • A final report with assessment of learner change in capacity, behavior, and livelihood categorizing outcomes in aggregate as well as by engagement channel, programs consumed, incentives received, level of personalization, demographics, and occupation (farmer vs. non-farmer).
Deliverables and Timeline:
  • Deliverable 1: detailed behavioral research and M&E plan [15 February 2016]
  • Deliverable 2: 1st round data analysis codes [26 February 2016]
  • Deliverable 3: baseline findings [1 April 2016]
  • Deliverable 4: endline findings [1 September 2016]
  • Deliverable 5: data analysis outcomes [1 September 2016]
  • Deliverable 6: final report [31 September 2016]
The above work will be conducted for Arifu on behalf of Mercy Corps AgriFin Accelerate program.
  • Deliverables will be jointly approved by Arifu and Mercy Corps
  • Arifu point of contact is Craig Heintzman, CEO, Arifu
  • MercyCorps point of contact is Angelah Madara, Digital Farmer Capability Lab Manager, AgriFin Accelerate Program, Mercy Corps
  • Minimum communication requirements are weekly planning and progress check-ins during the term of engagement and service provider should be able to respond by email within 24 hour period
How to Apply

candidates who meet the above required qualifications and experience
should submit a cover letter, detailed curriculum vitae (CV) listing
three professional referees (including a recent supervisor) and bio data
information to on or before Wednesday 17th
February 2016 by 5.00 pm. 

The email subject line must clearly show the job title. 
Applications without the right subject heading will be automatically disqualified. 
who had already applied, need not re-apply for this position
(Applications will be reviewed on a rolling basis. We will only get in
touch with shortlisted candidates)
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