Retail Manager Job in Kenya

Retail Manager

Direct reports to Directors

Principle Objectives

The Retail Manager manages the total operation of their location, is responsible for the hiring, training and development of their employees.

They will generate sales through their team, perform outstanding customer service and maximize profits by controlling expenses.
Other duties include but are not limited to protecting company assets, develop strong working relationships with their retail partner store or mall management (as applicable) and head office departments.


Ensures Customer and Market Growth
Customer Service
  • Ensure staff is trained in service and artistic skills as established by the company.
  • Ensure staff delivers consistent, excellent service in accordance with our standards.
  • Resolve customer issues and requests in an efficient and timely manner.
  • Develop and utilize customer database for phone calls, product launches events and appointments in conjunction with the company’s customer program.
Manages Operational effectiveness

Sales Performance

  • Create and maintain an atmosphere geared to achieving sales and profit goals.
  • Determine and communicate individual and team sales goals and hold staff accountable for results in accordance with the company’s business practices.
  • Analyse and review goal attainment and develop strategies to improve performance.
  • Maintain appropriate inventory levels.
Improves Business Processes


  • Control all store expenses within budget guidelines.
  • Manage cash loss prevention procedures and established security policies.
  • Execute new launch displays, collateral placement, etc.
  • Prepare, coordinate and ensure a complete and accurate cycle counts and physical inventory as required.
  • Help with event organizing.
  • Follow and implement all corporate visual presentation standards and guidelines.
  • Preserve merchandising, display and counter hygiene standards and guidelines at all times.
  • Ensure that the store environment practices are safe.
  • Ensure retail partners and Company security policies are understood.
  • Ensure that all account and HR documentation is completed on a timely and accurate basis.
  • Adhere to all company policies and procedure.
Lead and Develop People
  • Development of the Head of Consultants and Therapists or third key in management responsibilities.
  • Maintain a cohesive, cooperative work environment through team building and motivation.
  • Manage time, establish priorities and delegate effectively to meet goals and objectives.
  • To set an example of excellent time keeping and punctuality.
  • Maintain a communication system for the location to ensure all staff review current initiatives and direction.
  • Hold regular, productive staff meetings.
  • A Business related Degree
  • 3 – 5 Yrs Experience As Operations Manager
Personal Attributes:
  • Excellent interpersonal skills;
  • Excellent communication skills, both verbal and written;
  • Analytical thinking with good conceptual skills;
  • Strong time-management and organization skills;
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