Brookside Dairy Brand Managers Jobs in Kenya

Brookside Dairy Limited, a leading market player in the dairy sector,
is seeking to recruit highly qualified, committed, motivated and
experienced individuals for the following positions.
 
Brookside’s
vision is to be the market leader in East and Central Africa for milk
and milk products and be the benchmark in the industry in Africa.

Our operations are focused in the manufacture of safe quality milk and milk products.
Brand Managers 
(2 Posts)
 
Reporting to Marketing Manager
 

 

Key Duties & Responsibilities
  • Develop and execute marketing programs that increase brand identity and brand awareness
  • Brand positioning in the market
  • Translate brand strategies into brand plans and brand positioning
  • Lead creative development and motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of brand in all marketing campaigns
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors’ activities
  • Identify opportunities and key brand issues
  • Oversee brand marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Develop new and innovative growth strategies
Qualifications & Skills
  • University degree in Business or Marketing Management
  • At least 5 years proven work experience in Brand Management
  • Ability to withstand work pressure
  • Drive for results and strong leaderships skills
  • Excellent understanding of full marketing mix
  • Highly creative and innovative
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Ability to develop brand and marketing strategies
  • Excellent communication and interpersonal skills
How to Apply
Those
who meet the above requirements should send their applications together
with a detailed curriculum vitae, contacts of three referees, daytime
& evening telephone contacts by 10th May, 2016 to hr@brookside.co.ke

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