GA Insurance Assistant Marketing Manager (Health Division) Job in Kenya

GA Insurance Limited 
Job Title: Assistant Marketing Manager – Health Division

Overall Responsibility: Reporting to the Head of Health Division, the incumbent will participate in the acquisition of new business in health division both individual, group and corporate schemes in accordance with targets set and criteria formulated by the Company; handling of renewal of all existing accounts and maintaining acceptable ratios of business retention for all schemes. 

Preparation of business plans, and coordination of marketing and sales promotion and development of health products to ensure the company business revenue targets for the division are achieved.


Duties and Responsibilities:
  • Support and coordinates business development and marketing efforts within the division to ensure business targets are met.
  • Identify and pursue new business leads.
  • Coordinates new business quotation processes, and follows up quotations with intermediaries and clients.
  • Conduct appropriate market intelligence to keep Senior Management informed of new developments in the Health Business.
  • Ensure acceptable levels of business retention (i.e. preservation of existing business) are maintained at all times; and any existing business lost due to unavoidable circumstances is replaced by other suitable accounts (over and above the new business acquisition target for the year)
  • Closely monitor customer service satisfaction to ensure renewals are not threatened.
  • Negotiate renewal terms of all schemes well in advance, and send formal renewal confirmations before the renewal dates.
  • Periodically review existing products and proposes change with a view to enhancing their quality
  • Maintain, and regularly updates business progress reports.
  • Perform other duties as directed by superiors from time to time
Person Specifications:

Academic Qualifications

  • Bachelor’s degree in Marketing / Business Administration.
Professional Qualifications
  • ACII or it’s Equivalent
  • 5 years’ experience in Business Development / Marketing in health insurance industry.
  • Good communication and presentation skills.
If you meet the above minimum requirements, send your c.v to indicate the position applied for on the email subject line so as to be received on or before 30th April, 2016. 
Only short listed candidates will be contacted.

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