Route to Market Manager Job in Mombasa Kenya

Route to Market Manager

Position Objective: The candidates will be responsible for field sales team route coverage, range selling and achievement of targets. 

The Successful candidate will be based in Mombasa.

Key Outputs include:

  • Lead and manage all route to market activities for the client aligned to the marketing campaigns and sales initiatives
  • Develop specific channel strategies & initiatives
  • Ensure that Company products are well merchandised and visible
  • Ensure Point of Material is adequate and strategically placed
  • Ensure adequate numerical distribution as per the agreed metrics
  • Co-develop joint business plans with the Sales Manager, Key Accounts Manager for the Key Supermarket chains and Commercials
  • Be a key point of contact both to sales, marketing and operations to ensure an end to end customer experience is maintained in the trade for both Mass market & Premium Mass Market & Premium brands
  • Ensure mega dealers and key agents provide the required after sales service to our subscribers and adhere to the laid out customer retention and experience standards
  • Ensure the sales team is well averse or briefed of marketing campaigns and ensure implementation of the same in the trade
  • Utilize market insights to identify market opportunities for Mass Market & Premium brands and highlight those that support profitable and sustainable growth
  • Leverage allocated budget to implement regional initiatives & activities as per the business plan and maintain an ROI for the same
  • Review sales performance, profitability by brand and bouquet analysis weekly and monthly and co-develop action plans to realize target achievement
Qualifications and Experience:
  • Bachelors of Commerce Degree in Commerce or a business related field.
  • At least five (5) years’ experience of working in the marketing and commercial environment of which two (2) MUST be within a trade marketing role
  • Work experience in the FMCG or manufacturing firm
  • A professional qualification from CIM will be an added advantage
  • Highly results and performance oriented.
  • Excellent team player with good Leadership/mentoring/management skills.
  • Developing external partnerships and strategic alliances.
  • Excellent Negotiation/Influencing and Presentation skills.
  • Professional maturity and Integrity.
  • Excellent communication skills.
  • Ability to handle stress / work under pressure.
  • Initiative / innovation
Qualified candidates to send their CVs to before 15th April 2016. 

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