Marketing Manager Job Vacancy in Kenya

Role Title: Marketing Manager

Role Summary: The Marketing manager is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones. 

His/her day-to-day tasks include managing and overseeing the departmental operations and staff in the following roles; Sales, Integrated Marketing Communication, Digital Marketing, Client Relations Management and Products & Innovations.

Duties and Responsibilities
  • In charge of business revenue growth and lifetime customer value by ensuring a robust pipeline and conversion of prospects
  • Manage all the market-related activities for the company including developing the marketing strategic plan, sales strategic plan in line with the overall company strategic plan.
  • Responsible for the company’s sales and marketing budget to ensure sufficient funding for company’s marketing projects and cost efficient customer acquisition.
  • Overall responsibility for brand management and corporate identity by maintaining effective internal and external communications through various media platforms to ensure consistent brand communication.
  • Expand company’s market reach by organizing and attending events, exhibitions while developing strategic relationships with event coordinators to maximize visibility at relevant sales promotional events, conferences and workshops.
  • Ensure relevance of the company products and services by conducting continuous market research and customer surveys.    
  • Responsible for all the company’s marketing and digital assets.
  • Develops and establishes departmental operating policies and procedures consistent with broad company policies and objectives while appraising and evaluating the departmental performance regularly and systematically.
  • Any other duty as may be assigned.
Knowledge and Skills
The Manager must have proficient knowledge in the following areas;
  • Relevant ICT products and industry knowledge including the latest trends, technologies and methodologies.
  • Principles and methods for promoting and selling products and services including marketing strategies, marketing techniques and sales control systems
  • Business and management principles involved in strategic planning and coordination of people and resources.
  • Intimate understanding of traditional and emerging markets.
  • Analytical skills to forecast and identify trends and challenges related to market segments, niches and potential markets.
  • A high standard of computer literacy.
The Marketing Manager must demonstrate the following skills;
  • Ability to think creatively and innovatively.
  • Ability to negotiate and communicate complex technical ideas to non-technical stakeholders.
  • Demonstrate a high level of independent judgment.
  • Strong interpersonal and leadership skills with ability to influence diverse and cross-functional teams.
  • Ability to plan, formulate and implement strategies by using or adapting tactics.
  • Ability to work under pressure and meet deadlines.
  • Attention to details and customer focus.
  • Ability to understand clients’ needs with flexibility and strong attention to details promoting a customer focused culture.
Personal Attributes
The Marketing Manager must also demonstrate the following personal Attributes;
  • Maintain high business standards of conduct
  • Possess cultural and political awareness and sensitivity
  • An open flexible attitude
  • Demonstrate sound work ethics
  • Be honest and reliable.   
Education and Experience
  • Business degree with specialization in marketing/sales/advertising/PR or equivalent professional qualification.
  • Minimum four (4) years’ experience in developing and maintaining marketing strategies.
  • Technical marketing skills.
  • Experience in customer and market research.
  • Experience with relevant software applications.
  • Registered member Chartered Institute of Marketing (CIM) /Marketing Society Kenya (MSK) will be an added advantage.
Interested candidates to send their detailed CV’s and application letters to by 26th May 2016. 
Only shortlisted applicants shall be contacted.

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