5 Star Hotel Loyalty Manager Job in Kenya

Our Client, a leading 5 star Hotel is sourcing for a Loyalty Manager who will:

Achieve the annual sales revenue targets and membership revenues as set  for  the  group on  a  monthly and annual basis for the loyalty department.
 

Strategize and plan for the loyalty department.
 
Ensure loyalty brand standards are understood and followed.
Oversee smooth running of all loyalty programs in the group.

 

Department: Marketing
 
Reports To: Head of Marketing

Core Functions:

  • To acquire and maintain complete knowledge concerning the company’s products and services with effective application of the same based on customers’ requirements.
  • Setting out the business strategy as well as financial budgets.
  • To submit quarterly reports on Loyalty departments.
  • Supervise on the maintenance and update of a comprehensive accurate database on a monthly basis.
  • Identifying new markets and segments and carry out different marketing and promotional campaigns.
  • Handling all advertising and promotional campaigns for the Loyalty and Executive club.
  • To supervise and ensure that the below are up to date on a monthly basis as regards membership records:
  1. Revenue reports which includes business obtained for the period (month)
  2. Average spend
  3. Ranked spending per Unit, per individual
  4. Mailing List Update
  • To communicate on a monthly, quarterly and annual communication to Club Members which includes:
  1. Quarterly Newsletter
  2. Hotels Promotions
  3. End of year gifts
  • Organize Unit trainings.
  • Formulate strategies to communicate and assist in the maintenance of current and potential members in all segments in close liaison with all Units and HO.
  • To organize and implementation of the Loyalty awards, annual Cocktails and Familiarization trip for members.
  • Ensure correct collateral for loyalty is in place.
  • Maintenance of current and potential members in all segments in close liaison with all Units and HO.
  • Quarterly appraisal with Marketing Manager
  • To supervise the Loyalty department’ monthly expenditure.
  • Liaise with and supervise Hotel Stay on card sales.
  • Development & execution of promotions for various target markets.
  • To  recommend on improvement of Club Operations, offerings and benefits using:
  1. Membership Feedback
  2. Competitor information
  3. Focus Group Discussions
Qualifications
  • Bachelor’s Degree in Marketing or a related field.
  • Minimum 2 years working experience in a similar role-managing a loyalty program for a hotel.
  • Experience in market research.
  • Experience in managing 3rd party outsourced service providers.
  • Experience in database management.
Applicants who meet the requirements stated above should send their applications and detailed CVs with a day – time telephone number to the email address: jobs@hcsafrica.com  with Loyalty Manager on the Subject line.

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