Dairy Products Marketing Manager Job in Nairobi Kenya (180K)

Job Title: Marketing Manager – Dairy Products
Industry: FMCG / Dairy Company
Location: Nairobi
Salary: Kshs 150,000 – 180,000 gross

Our client, a new entrant in the dairy sector seeks to urgently fill a vacant position of a Marketing Manager in the Marketing department. 


They seek to hire a mature and dedicated manager who will contribute effectively to the Company success. 
The positions will be based in Nairobi but with frequent travelling in other regions in the country.

Profile: The Marketing Manager plays a key role within the country sales team, driving excellence marketing fundamentals executions across key channels; Customers/key accounts both in modern and traditional trade sales.

Key Duties & Responsibilities

  • Develop an annual marketing plan in conjunction with the sales department
  • To conduct market research to determine market requirements for existing and future products.
  • To formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Managing launch campaigns for new products.
  • Lead all PR & communication activities.
  • Oversee preparing of publicity brochures, handouts, promotional videos and multimedia programs that serve to reach the company’s policies to the public.
  • Deliver marketing campaigns on time & within the budget.
  • Design & develop marketing & promotional materials for events.
  • To be responsible for the media budget & write and deliver external PR related to product launches.
  • Evaluate the advertising and promotional programs and ensure that it is compatible with the target audience.
  • To build consumer insights for the Dairy as a brand
  • To negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
  • To use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Executes innovation work plans by developing strong and effective creative briefs to agencies and for R&D
  • Provide analytical support on development of innovations platforms
  • Conducts review of key competitive initiatives
  • Present research findings and identified relevant opportunities for management decision
Qualifications & Skills
  • University degree in Marketing
  • At least 5 years’ experience in Dairy / Food products industry experience is most preferred choice; across channels; modern and traditional trade marketing
  • Hands-on experience on marketing launches, using marketing channels to create qualitative – quantitative value for the brand, anchoring research & consumer insights / perspectives, exposure to brand management practices, proven marketing strategy execution capabilities is key requirement
  • Good level of Knowledge and experience of Market Research methodology, consumer insight generation tools, brand health metrics, and levers to drive improvement.
  • Key skills: Idea inspiring, Creative energy, strong ability to collaborate, Highly organized
  • Highly creative and innovative
  • Drive for results and strong leaderships skills
  • Excellent team player
  • Excellent communication and interpersonal skills
How to Apply
Those who meet the above requirements should send their applications together with a detailed curriculum vitae, contacts of three referees, daytime & evening telephone contacts by 8th July 2016 career@perionhcs.com

Only shortlisted candidates will be contacted

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