Marketing Manager
Key Result Areas and Related Activities
Managing all the marketing activities
- Develop the marketing strategy
- Co-ordinate marketing campaigns with sales activities
- Working closely with the graphic and UI designer
- To produce marketing material in line with marketing plans
- To prepare online and print material
- Plan and implement promotional campaigns (locally and internationally)
- Oversee lead generation campaigns and receive feedback on results
- Overall responsibility for brand management and corporate identity
- Responsible for the relationships with the studios for collateral
- Responsible for the studio’s CI for approval of artwork
- Responsible for the relationships with suppliers
- Creating a wide New branded merchandise
- Working closely with the digital agencies, production agencies and full service agencies (locally and internationally)
- Involvement in an administrative role – raising PO’s and sourcing invoices
- Maintaining the relationship Now digital agency – Website maintenance
- Continual analysis of competitor activity per country
- Maintain effective internal communication with all team members
- Oversight of Now Operations team
- Managing Now social media sites (Facebook, Twitter, YouTube)
- Event management and negotiations and launches per country
- Oversight of the email addresses
- Creation of supplier, customer, studio contact databases
- Negotiating budgets with suppliers, agencies, resellers and other
- Managing the Graphic and UI Designer and activities associated with his roles and responsibilities
- Regular and frequent travel
- Weekly reporting to the CEO and COO (Marketing update)
Resellers / Account Management Role
- Working closely with the sales teams per region, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Creating incentives for the sales teams per regions marketing collateral obtained
- Overseeing the reseller’s marketing budget
- Supplying resellers with marketing support and collateral
- Oversee the training and access of the FTP site
- Training of sales executives per country on TV brand
- Developing and managing of marketing planner per country
- Approvals on reseller brochures to customers and reseller websites from studio’s
- Forecasting of figures per week, month, quarter, yearly
- Assisting with events, activations,
OTT (Direct Customers)
- Developing the OTT strategy
- Identifying and appointing of local agencies
- Directing and overseeing the social media campaign
- Relationships with suppliers (per country)
- Creating the marketing budget
- Producing an accurate summary of total spend at the end of a marketing campaign
Post School Qualifications
- Bachelor’s degree in Marketing
- Masters in Marketing or management
Experience
- 10 years working experience with 7 years in FMCG industry and management level
Email cv to cvs@cdl.co.ke copy placement@cdl.co.ke on or before 10th June 2016.
Indicate on mail your current and expected salary.