Milk Processor Trade Marketing Manager Job in Nairobi Kenya (150K)

Job Title: Trade Marketing Manager
 
Location: Nairobi
 
Industry: FMCG
 
Salary: Kshs 100,000 – 150,000 gross

Our client is a processor of milk and other milk products of uncompromising quality.

They use the latest milk processing equipment’s and ultra-modern technology to serve the society with various milk products such as full cream milk, skimmed milk, butter oil and milk powder. 

They currently have a milk processing capacity of 500,000 litres per day
 
Key responsibilities
  • Lead trade marketing strategy development to accomplish defined business objectives throughout product categories.
  • Carrying out market research and analysis of market trends, customer satisfaction and product development across channels
  • Planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; Developing trade marketing policies and strategies
  • Generating marketing promotional tools for advertising purposes.
  • Preparing market plans and forecasts
  • Improve product marketability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
  • Assume overall responsibility for developing the annual marketing plan for the organization, market research programs; field activities, and control of the marketing budget.
  • Production of marketing materials and literature
  • Identify marketing opportunities by identifying consumer requirements, defining market competitor’s share, and competitor’s strengths and weaknesses.
  • Forecasting projected business and establish targeted market share.
  • Establish and sustain relationships with all marketing companies to ensure the most effective messaging and positioning of the organization.
  • Preparing monthly reports.
  • Monitor Team activities, working relationship and reinforce positive attributes which foster peace and harmony
  • Coordinate communication of price, product and pack changes.
  • Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
  • Proactive in setting, communicating and executing objectives that contribute to the business unit’s results.
Minimum Specifications:
  • Degree in marketing preferred with hands on marketing experience
  • Strong Communication Skills
  • Exposure to ATL/BTL, FMCG marketing Execution, relationship management, vendor management (Agency Background with FMCG clientele management preferred)
  • 3 – 5 years of related experience handling FMCG brands; preferably dairy/milk brands
  • Strong quantitative analysis capabilities of collecting, interpreting, analyzing data and relay the same in an organized in a concise format
  • Highly motivated, results oriented and proactive with an ability to prioritize and manage several open projects at a time
  • Superior operating knowledge or Microsoft office (including excel, word, Powerpoint, oracle)
  • A team player in a cross functional role
  • Strong project management skills able to capture and manage action items
How to Apply

If you meet the criteria, possess the necessary qualifications and experience and you are zealous about key account management; please send your CV only quoting the job title on the email subject (Trade Marketing Manager 100 -150K gross) to career@perionhcs.com before 30th June 2016. 
Kindly indicate current/last salary on your CV.


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