Alcohol Distributor Trade Marketing Manager Job in Nairobi, Kenya

Job Title: Trade Marketing Manager
Job Code: TMM/PRK/160809
Number of Positions Open: 1
Reports To: Marketing Manager
Location: Nairobi, Kenya
Closing Date: Open Until Filled

Summary: Our client is an alcohol distributer looking to hire a Trade Marketing Manager


Job Summary: To drive the customer marketing strategy, in line with brand and channel needs, to deliver brand and commercial objectives.  

Job Objectives:

Key Responsibilities

  • Collaborate with marketing and regional managers to develop annual brand and marketing plans
  • Prepare, adhere and monitor the trade marketing budgets within the respective jurisdiction to maximize A&P investments
  • Identifying and proposing key brand visibility solutions across the markets
  • Create activation tools and resources for both on and off trade engagements in the region.
  • Manage implementation and execution of activation tools
  • Coordinate and lead the POS management
  • Use sales and distribution data to identify areas of opportunity by brand, channel and consumer.
  • Effectively manage briefing and relationship with creative and promotional agencies
  • Building strong awareness and analysis of market trends by proactively monitoring, evaluating and reporting competitor activity related to trade marketing i.e. promotions, merchandising and category management.
Customer Marketing
  • Contribute to development of customer marketing strategies
  • Implement parts of customer marketing strategies
  • Assist in evaluation of customer marketing strategies
Stakeholder Relations
  • Coordinate with marketing and sales teams
  • Collaborate with external agencies
  • Manage costs against approved budget
Experience & Qualifications Required:
  • Business Administration, Marketing or similar business degree. Ideally graduated from a recognized university.
  • Min 5yrs experience in consumer products marketing and/or sales with significant exposure to brand building activity.
  • Strong sensitivity to the luxury or premium goods universe
Knowledge and Skills Required
Technical & Management Skills:
  • Sense of business and strategic agility
  • Balanced capabilities with regard to understanding brand strategies with a sales translation
  • Advanced financial aptitude and familiarity with cost-benefit analysis
  • Understanding of tracking metrics to evaluate marketing effectiveness
  • High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access
  • Building effective relationships across the organization and with key stakeholders
  • Ability to navigate in an amorphous environment
  • Exceptional verbal, written and presentation skills
Personal & interpersonal skills:
  • Self-motivated and passionate about brand development
  • Outgoing with excellent people skills
  • Action-oriented with an inherent drive for results
  • Highly creative with ability to learn fast
How to Apply:

Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by scrolling down and clicking on: Trade Marketing Manager

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