Kenya Red Cross Society Public Relations and Communications Manager Job Vacancy

Kenya Red Cross Society is one of the largest humanitarian organisations in Kenya. Its vision is to be the most effective, trusted and self-sustaining humanitarian organisation in Kenya.

The Society is looking for a qualified person to fill this position:
Position Title: Public Relations and Communications Manager
Reporting to: Head, Strategic Partnerships & Corporate Affairs
Job location: Headquarters


Overall Purpose: This role is responsible for the effective design, development, implementation and evaluation of the Kenya Red Cross Society (KRCS) communications strategies aimed at promoting and enhancing the National Society’s image through media relations, social media, audio-visual communication, website and other online engagement, and creating public awareness and visibility on the role played by KRCS in delivering high quality humanitarian relief services.
Key Responsibilities
Communications Strategy / Policies:
  • Study the objectives, promotional policies and needs of KRCS to develop public relations and communication strategies and budgets that will influence public opinion or promote new humanitarian programmes.
  • Oversee the planning and implementation of the communications strategy aimed at advancing the mission and objectives of KRCS, position KRCS as a leader in setting ethical and professional standards that enhance the integrity of humanitarian programmes.
  • Implement an effective publicity strategy to ensure thorough documentation of programme activities to promote the National Society’s image and reputation as the leading humanitarian organization by highlighting best practices aimed at improving relationships and goodwill to benefit a greater number of communities.
  • Oversee the development, editing and packaging of communication materials and other publications for internal and external audiences including employees, communities, stakeholders and the general public.
  • Oversee the organization and implementation of press conferences, photo sessions and media events to address specific issues designed to improve understanding and acceptance of the society’s mandate policies, objectives, strategies and services.
  • Oversee effective implementation of the National Society’s public relations and communications policy.
  • Provide support to lobby and advocacy initiatives with a view to reform laws and policies that hamper the implementation of humanitarian relief services.
Public Relations:
  • Maintain effective media relations, establish and maintain regular contact with media representatives and also promptly respond to requests for information from the media, other stakeholders and the general public in order to promote the National Society’s image and reputation.
  • Coordinate the effective utilization and maintenance of multi-media equipment, including the production of videos and appropriate use of photography.
  • Provide technical leadership in the area of publicity and documentation.
  • Strengthen partnerships and networks with stakeholders, particularly government agencies, development partners, NGOs and private sector organizations to ensure smooth implementation of humanitarian relief programmes.
  • Represent the National Society in meetings, conferences and workshops and other fora to promote programme activities and articulate issues related to humanitarian relief.
  • Conduct opinion polls and baseline surveys to identify trends, key interests and concerns in order to develop comprehensive communication reports based on analysis and interpretation of issues.
  • Monitor the implementation of community programmes to identify, capture and document innovative approaches and best practices for purposes of disseminating and sharing experiences to promote repeat applications or scaling up in different community settings within the country and around the world.
Social Media, Website, Intranet and other Online Management:
  • Coordinate the overall design and effective management of the National Society’s website and intranet facility and ensure that content is up to date and relevant.
  • Coordinate the overall design and effective management of all the National Society’s social media platforms and ensure that content is up-to-date.
  • Coordinate web projects across departments and maintain consistent branding throughout all web properties.
  • Copyedit and proofread all web content.
Staff Management:
  • Assess training needs, develop and implement training programmes aimed at equipping staff with job competencies in information, documentation and publicity.
  • Participate in monitoring and evaluating of individual and team performance against set targets and objectives.
Desired Competencies
  • Ability to establish and maintain working relationships with the media, government officials, employees, donors, stakeholders and the general public.
  • Ability to compose and produce a variety of communications materials and website updates for release to media and other stakeholders.
  • Ability to use computer software packages and internet formatting languages
  • Knowledge of information and communication equipment such as all types of cameras, sound systems, multi-media projectors, etc.
  • Teamwork: Shows appreciation of the differences between people. Networks externally bringing information into the team. Is a role model: coaches and mentors colleagues. Encourages others to be proactive in problem solving.
  • Leadership: Inspires and supports people through change. Challenges appropriately the norm and status quo. Ensures the Purpose & Vision are understood and demonstrated by all staff. Is an active contributor within the Senior Management team.
Education and Experience:
  • Masters degree in Mass Communications, Journalism or equivalent plus membership affiliation to professional body.
  • Over 7 years demonstrated experience in developing and implementing effective corporate communications programmes.
Application Procedure
Interested candidates who meet the above qualifications should send their applications to the address below on or before 2nd September 2016.

Secretary General
Kenya Red Cross Society
P.O. Box 40712-00100,

Applications should have a cover letter, curriculum vitae, names and contacts of three referees.

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