Retail Agricultural Sales Representative Career in Kenya

Retail Agricultural Sales Representative
Role Profile: The Retail Account Developer will focus on Sales growth for individual franchisees, merchandising, shop level promotions, Market intelligence, new product development, Sales activations & POS support.
This position is responsible for exceptional customer relationships that are both befitting to the brand, while promoting customer loyalty, product placements and outlet sales growth.
Key Responsibilities


  • Achieve/exceed Sales quota and maintain close relationships with franchisees to promote new products, close deals and ensure 100% customer satisfaction.
  • Utilize consultative selling by analyzing and understanding customer needs and trends to help them grow their Sales and profitability using our proprietary to advertise profitable brands at Shop level.
  • Conduct and check competitor product movements and promotions, feedback to the Marketing and Sales Teams. Create synergy in Marketing data tracking, shops mapping and develop improvement plans.
  • Ensure each franchise account meets Company merchandising standards including Shop layout, price labels, Shop Assistants Branding & transmit replenishment orders to the Retail Sales Manager.
  • Generate monthly iProcure reports, maintain SLA’s and POS training for Shop Assistants & Shop owners.
  • Attending to franchisee retail POS System support calls and document issues in the Sage Customer Relationship Tool while escalating to the COO and Management.
  • Support franchisee staff to record and maintain accurate inventory, sales and customer data using the iProcure POS system and capture required improvements.
  • 100% update and confirmation of Retail Product Prices to the Sage Accounting System and iProcure POS.
  • Responsible for the Company Marketing store while maintaining merchandise inventory levels.
  • Enter leads, accounts, contacts and quotes into and keep CRM information current.
  • Track opportunities in the sales pipeline and report monthly forecast against won/lost sales.
Required Knowledge, Education & Experience
  • Minimum of 3 years of sales experience in agricultural space with exposure in agrovets
  • Candidates with a Veterinary/Animal or Crop background have an added advantage
  • Excellent communication skills in English & Swahili languages. Additional local language an advantage
  • Strong stamina and ability to lift, bend, reach kneel and merchandise products
  • Familiar with retail Sales, dealers and channel management
Key Performance Indicators
  • 100 % accurate Retail Price upload on POS
  • Daily Sales Calls & order uptake
  • Weekly Sales Activation & market intelligence reports
  • Retail POS and Tablet Training & Performance Reporting
How to Apply

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