WWF-Kenya Business Development Officer (PSP & Small Sum Giving) Job in Nairobi

WWF-Kenya, is seeking to recruit a:
Business Development Officer – PSP & Small Sum Giving
(To be based in Nairobi)
WWF Kenya has developed a Financial Sustainability Plan (FSP) which will guide our fundraising effort towards the delivery of WWF Kenya’s conservation objectives.
WWF Kenya would therefore like to recruit a hands-on and experienced individual, as a member of the Business Development and Communication unit to support the launch, roll out and implementation of a successful Small-Sum Giving programme.


Major Function: The holder of the position shall provide technical support in the implementation of
WWF Kenya’s small sum giving fundraising and related supporter marketing initiatives.

They will be expected to apply their in-depth expertise in marketing and communications towards the development of the programme, campaign materials, launch and day to day execution of the programme
Roles and Responsibilities
  • Conduct periodic Small sum giving Fundraising market research and intelligence both in the local market arena to inform the plans, audience, channel, offer and related benchmarking of new product propositions.
  • Support in the implementation of and set-up plan of small sum supporter acquisition, activation and retention (supporter journey) programme for WWF Kenya.
  • Support the identification, establishment and roll out of WWF Kenya’s small sum giving systems (donation such as MPESA, Online, and Check-Off), channels (F2F, DRTV, Direct Marketing etc.), and CRM data bases Implement effective small sum giving fundraising strategies and actions for WWF Kenya targeting the local market
  • Ensure proficient database management, gift processing, development and fulfilment of donor benefits, gift recognition, donor correspondence, and mailings.
  • Support in the coordination of course related events and campaign logistics to ensure an exceptional donor experience, with a focus on cultivation, activation, sign-ups and stewardship.
  • Support in the efficient and smooth running of the small sum giving fundraising and funding infrastructure and systems aimed at ensuring effective supporter care and communication, retention, and upgrade program.
  • Participate in and support the coordination of local supporter/sponsor visits to WWF Kenya programme/project sites for purposes of showcasing WWF Kenya’s conservation programmes and their impact.
  • Support in the promotion of WWF Kenya brand and visibility through intensive internal and external communications and public relations.
  • In collaboration with the BD Manager and the communications unit, support in the design and develop small sum giving fundraising promotional materials for brand awareness and visibility creation.
  • In collaboration with Business Development and Communication, support in the identification, coordination and management of any contracted individual giving Fundraising Agencies and other service providers for delivery of agreed KPIs.
Key Qualifications
  • A Bachelor’s degree in Marketing, Communications, Development Studies, Social Sciences or its equivalent from a recognized University, a Master’s Degree is desirable.
  • Satisfactorily served as fundraising/ resource mobilization officer or a comparable position with similar responsibilities in like-minded organizations for a minimum period of five (5) years.
  • Demonstrated in-depth understanding of programming issues, resource mobilization including supporter marketing, product development, operational marketing channels, supporter acquisition and retention, care and communication.
  • IT and data management qualifications.
  • Demonstrable experience of raising funds from local sponsors and supporters.
  • Strong understanding of project management.
Key Competencies
  • Good conceptual, analytical, presentation and writing skills.
  • Ability to influence and negotiate at different levels including with external suppliers.
  • Experience of managing small sum giving and supporter relationships;
  • Understanding of different donor requirements and management of donor relationships, care and communication.
  • Excellent communications, public relations and marketing skills.
  • High level of IT proficiency in use of MS Word, Excel, Access, Power-point, and e-mail.
  • Team player
This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs.

Interested candidates who meet the above requirements should email a cover letter and CV with “ Business Development Officer- PSP & Small Sum Giving” on the subject line to the POD Manager, WWF-Kenya – hresource@wwfkenya.org by 14th October 2016

Kindly note that only shortlisted persons will be contacted.

WWF is an equal opportunity employer and committed to having a diverse workforce.

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