Presales Manager – Automotive Industry
Purpose of the Position: The Presales Director manages the Business Unit’s Presales Department and has a central role in defining and continuously refining the sales and marketing strategies of the company, in close cooperation with the Sales Department.
The Presales Director ensures that the sales force has the right support to sell trucks and buses.
The Presales Director is responsible for understanding customer needs and aligning the Business Unit’s product offerings to those needs.
In some Business Units, the ordering and logistics function is integrated in the presales function, due to the direct relationship with the sales force and integrated product issues like S-order and similar.
Marketing can also be part of the Presales Department as strong coordination between marketing and presales is necessary, since many marketing activities are related to our products.
Essential Duties and Role Responsibilities
- Market segmentation
- Continuously and systematically map the need for new products and performance steps on the market and communicate those to the company
- Product information to the sales force
- Important role in component pricing and pricing structure of trucks and buses