Fairtrade Africa External Evaluation of “Growing Women in Coffee” Project in Western Kenya

Fairtrade Africa (FT

External Evaluation (Qualitative) for ‘Growing Women in Coffee’ Project in Western Kenya

Terms of Reference: Fairtrade Africa (FTA) is currently seeking a qualified research team to undertake a qualitative annual review for ‘Growing Women in Coffee Project’ currently being implemented amongst two Fairtrade-certified Coffee smallholder producer organizations (Kabng’etuny FCS and Kapkiyai MCS) and a Coffee Union (Kipkelion) all located in western Kenya.

The data collected will be used to assess project implementation progress for Year 1 & 2 (March 2015 – February 2017) against existing baseline data and set MEL indicators per outcome area.

“Growing Women in Coffee” project is a Fairtrade Africa’s initiative in partnership with Fairtrade Foundation (UK) and implemented by Fairtrade Africa – Eastern & Central Africa Network (FTA- ECAN) and Solidaridad Eastern & Central Africa Expertise Centre (SECAEC).

The project is funded by the Big Lottery Fund (BLF -UK) supported by Guernsey Overseas Aid Commission (GOAC); Jersey Overseas Aid Commission (JOAC) AND Dutch Post Code Lottery for 3 years March 2015-February 2018.

1. About Commissioning Organizations

Fairtrade connects consumers and producers to reduce poverty through trade. It is an established route through which farmers and workers in developing countries are empowered to access markets, secure more value for their produce and build more sustainable livelihoods with less environmental impact.

Please refer to Fairtrade International (www.fairtrade.net) and Fairtrade Foundation (UK) at www.fairtrade.org.uk for more information on Fairtrade certification and respective markets.

Fairtrade Africa (FTA): Fairtrade Africa (www.fairtradeafrica.net) has it’s secretariat in Nairobi and is the independent non-profit producer network representing all Fairtrade certified producers in Africa.

Fairtrade Africa is owned by its members, who are African producer organizations, certified against international Fairtrade standards.

Fairtrade Africa was officially registered in 2005 and believes in a world where all producers can enjoy secure and sustainable livelihoods and fulfil their potential.

FTA contributes to achieving this in the following ways:

  • FTA represents producers within the global Fairtrade system. Fairtrade producers are co-owners of that system and they influence decisions that will impact on their lives
  • FTA builds producers’ capacity through training, partnerships and knowledge exchange
  • FTA promotes intra-African trade opportunities to create extra market access and offer African consumers the opportunity to shop sustainably
  • FTA raises awareness on trade justice by drawing attention to the concerns and challenges producers face

Solidaridad Eastern and Central Africa Expertise Centre: Solidaridad Eastern and Central Africa Expertise Centre (SECAEC) is a member of the Solidaridad Network and is based in Nairobi, Kenya.

It was established in 2008 and is registered as Not – For – Profit Organization www.solidaridadnetwork.org.

It is certified on ISO 9001: 2008 since 2012. Currently, the REC implements programs in nine countries namely: Burundi, Democratic Republic of Congo, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda and Zambia. The main office is in Kenya, while there are Country Project Managers in Ethiopia, Malawi, Tanzania and Uganda.

SECAEC also offers expertise services to the Southern Africa REC in tea and the Western Africa REC in coffee.  Current programs are in coffee, tea, cotton, horticulture, sugarcane and smallholder gold mining.

SECAEC works in partnership with many stakeholders including farmers, producer organizations, parastatals such as National Boards, Research Institutes and Universities, Government Ministries and Private Companies.

Solidaridad’s understanding of gender is guided by its vision and mission in which the Network through its supply chain approach takes into account the needs, contribution and participation of men, women and youth who are the leading drivers of sustainable change (all-inclusive economy).

2. Context and Background

In 2010, Kabng’etuny Coffee Farmers’ Cooperative Society in Kericho County commissioned a campaign to sensitize its members who were all male to support women and youth who provide most of the labour in coffee value chain but lack empowerment i.e. direct income, knowledge on coffee husbandry, marketing techniques, general farm practices, environmental conservation entrepreneurship skills etc. as part of compliance requirements in Fairtrade Standards and Certification.

This call extended to Kapkiyai Multi-purpose Cooperative Society and Kipkelion Union Mill in Nandi and Kericho Counties respectively.

The campaign saw transfer of at least 50 coffee bushes from men to women per household resulting to 410 women gaining cooperative membership as Kabng’etuny Women’s Coffee Association in 2013 (300 members) and Kapkiyai Women in Coffee Association in 2014 (110 members); generating an independent income from coffee farming for the first time; creating opportunities for leadership; training on coffee production & marketing and other skills for the women

Kipkelion Union brings together approximately 20,000 coffee farmers from 32 coffee cooperative societies in Western Kenya, with female membership averaging just 11% across these. 30 of these are not yet Fairtrade-certified.

The project aims at working with Kipkelion Union as the central learning unit to showcase impact of Fairtrade certification and possibly upscale pilot initiatives currently being implemented within Kabng’etuny and Kapkiyai Cooperative Societies.

With the support of Fairtrade Foundation UK, Fairtrade Africa and implementing partners received Year 1 and 2 funds (March 2015 – February 2017) to roll out activity implementation within four overall outcome areas as follows:

3. Project Outcomes

  1. Improved livelihoods for 300 women farmers in Kabng’etuny FCS resulting from increased use of sustainable farming methods leading to improved quality and yields of coffee.
  2. Improved use of and access to natural resources through the adoption of green energy production by 300 households of women farmers in Kabng’etuny FCS, also resulting in lower levels of deforestation and less generation of harmful gases, mitigating climate change.
  3. Improved livelihoods for 150 women in Kapkiyai FCS through the transfer of coffee assets from men to women and improved representation and participation for women through the establishment of a Women’s Coffee Association
  4. Improved livelihoods for 450 women farmers in Kipkelion Union through support for the sale of branded women’s coffee into domestic markets and through the creation of a learning platform at Union level to spread benefits to women farmers beyond Kabng’etuny and Kapkiyai cooperatives

4. Key Tasks

Methodology: The MEL plan for ‘Growing Women in Coffee’ project provided for a baseline study; annual qualitative reviews for years 1&2 and end of term evaluation.

While the annual review process is meant to be mostly qualitative it is expected that some of the data will be quantitative due to the nature of activities implemented and set Key Performance Indicators (KPIs) per outcome area.

The selected research team is expected to use qualitative research methods e.g.

  1. In-depth interviews with key informants i.e. selected leaders of project beneficiary groups and any stakeholder directly supporting the project
  2. Focus Group Discussions (FGDs) with beneficiary women, men and youth
  3. Observation i.e. avail any supporting documentation, photographs, video recordings as captured and/or shared by project beneficiaries and any stakeholder directly supporting target beneficiaries


The research team should deliver the following:

  • Assess level of activity implementation of year 2 (March 2016 – February 2017) per project outcome area as against project baseline survey and year 1 review findings
  • Carry out two case studies featuring benefits, challenges and recommendations for activities implemented under Outcome 1 (GAPs training) and Outcome 2 (adoption of household biogas digesters)
  • Interpret, present and discuss results while comparing these against baseline data set/MEL indicators. Key questions to be answered should include:
    o    Have the problems facing target beneficiaries in relation to the project been solved?
    o    To what extent has the project objectives been achieved?
    o    What has been learned from the results?
    o    How can this knowledge be used?
    o    What are the shortcomings of the research or methodology used?
  • Quotes and testimonials to support findings – consider reliability and validity of each
  • Submit a maximum 30-page MS Word report capturing the above. The structure of the presentation should be based around the project’s four outcome areas. Attach any supporting documents including photographs, video, additional quotes/testimonials taken etc. as annexes
  • Present the findings to project beneficiaries and implementing partners at Kipkelion Union Mill at a date that shall be communicated by FTA within March/April 2017.

5. Consultant Qualifications

  • Fluency in English, Swahili  and where possible local languages i.e. Nandi & Kipsigis
  • Experience of conducting impact assessments, annual/mid-term project reviews or other types of program evaluation or research
  • Research experience within a relevant thematic context (e.g. research into gender, coffee value chains, livelihoods, or ethical certification systems)
  • Prior experience in researching coffee and knowledge of the coffee sector in Kenya. Knowledge of gender and coffee highly advantageous
  • Existing research experience, research networks and partnerships in Kenya
  • Special focus on evaluation techniques and participatory research methods
  • Experience of using innovative data collection methodology, including mobile techniques
  • Ability to present data concisely and clearly
  • Demonstrable policy on research ethics
  • Understanding of Fairtrade principles, key tools and approaches
  • Understanding of Fairtrade’s Child Protection Policy
  • Disclosure of conflict of interest

The tender documents submitted should include:

  • A brief proposal based on the ToR provided that includes a clear description of the intended scope and methods to be used, work plan, potential risks, research policy and ethical standards to be followed and a detailed timeline (with  reference to timelines provided in the ToR)
  • A detailed budget of costs required to complete the annual review
  • Description of the tendering party/parties highlighting relevant experience in undertaking impact assessments, annual/mid-term evaluations
  • Detailed CVs of all members the proposed research team highlighting research experience relevant to the study
  • Names and contact details of two organizations for whom similar work has been conducted in the last two years and submission of two examples of recent research work undertaken by the tendering party in a related field

Note: Fairtrade Africa shall separately meet logistics costs associated with validation of the draft annual review findings to be scheduled late March/early April 2017 at Kipkelion Union Mil.

How to Apply

Interested research firms are requested to submit their tender documents (technical & financial) proposals to Fairtrade Recruitments recruitments@fairtradeafrica.net by 10th March 2017.

Research teams should be available to conduct the assignment from 15th March 2017.

Economics and Statistics, Monitoring and Evaluation, NGO and UN
Updated: February 27, 2017 — 10:03 am