FMCG Marketing Manager Vacancy in Kenya

Position: Marketing Manager – FMCG

Nature of Job: Full time

Objective of Job: The role is responsible for meeting sales targets within designated markets and territories resulting in increased market share and visibility of the Company products in the market.

Responsibility of Job:

  • Give ideas on new products and come up with a product development strategy
  • Check new products from competitors
  • Undertaking thorough market research so as to turn an identified product opportunity into a tangible concept
  • Determine the product’s relevance to the market and profitability to the company
  • Formulate and implement sales and marketing strategies
  • Build key customer relationships
  • Identify business opportunities
  • Negotiate and close business deals and maintain extensive knowledge of current market conditions
  • Find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future
  • Manage existing clients and ensure they stay satisfied and positive
  • Put the Focus on the consumer’s needs
  • Organize brainstorming meetings
  • Come up with launching strategies like promotions, free samples, road shows
  • Advise on the target customers
  • Lead, recruit, train and mentor sales team
  • Continuous staff development
  • Motivate, promote and retain performing staffs
  • Supervise the sales team and ensure they are working to meet the set targets
  • Escalate and resolve disciplinary issues in the department
  • Ensure accounts are paid in time, all cheques are collected
  • Liaise with the debt collectors to ensure all debts are paid in time
  • Providing customer service regarding collection issues, process customer refunds, process and review account adjustments, resolve client discrepancies and short payments
  • Minimize the debts owed to the company and follow on bad debts
  • Build and maintain successful relationships with customers within assigned sectors and territories
  • Ensure customers are serviced well by the dispatch team, goods are delivered in time, in good order and the right quantity
  • Regularly update customers on sales order progress, and respond and resolve customer queries in a timely manner
  • Manage business communication in relation to the brand and the business unit on email, blogs, and social networks as well as through verbal discussions
  • Conduct regular field visits to prospect and generate sales.
  • Ensure company policies have been effectively communicated to clients.
  • Develop an excellent and complete understanding of the company products and how they meet the needs of designated customer segments and the market.
  • Develop a base for long-term sources of clients through referrals, telephone canvassing, face to face, cold calling on business owners/decision makers, emails and networking.
  • Monitor, analyze and review customer retention data and use findings to improve prospect targeting and conversion to customers.
  • Actively follow up new leads and referrals resulting from enquiries, field activity and promotions
  • Execute and actively participate in planed promotional activities to market the company’s products whilst also coordinating with the Technical resource on customers training.


Sales and Marketing
Updated: February 7, 2017 — 9:28 pm