Working with our Graphic Designers to come up with social media campaign materials in the appropriate formats (PDF, HTML) so as to optimize for web presentation.
Regular update & upgrade of the websites including generation & revision of web pages for our clients.
- Developing content across owned and earned social channels, this includes blog posts, tweets, Facebook, LinkedIn, YouTube and Instagram, status updates, photos and videos as well as build and implement social media programs that ensure appropriate messaging is executed online to support organizational goals.
- Manage content creation for ongoing social media communications, and optimize content plans to grow engaged social communities.
- Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiative
- Monitor and engage in organization-related online conversations, and respond to social media inquiries about online activities in a timely and courteous fashion.
- Create integrated campaigns and conduct strategic social media outreach.
- Using Google Analytics, insights and sprout social and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives