Creative Director
Reports To: Group CEO
Location: Nairobi, Kenya
Company: A Regional, Below the Line [BTL] Marketing Agency
Role & Context
Purpose of Role
- Lead the Business ideation and proposal development and oversight for assigned and new clients or segment and achieve the company revenue targets
- To provide creative direction on client’s objectives and follow up to ensure quality is up-to expectation
- To spearhead innovations and fresh ideas that will deliver incremental business
Context
- The Marketing Agency was established in April 2006 to play in the Below the Line Advertising industry.
- It targets to be the No 1 BTL agency in Africa in 2017.
- Its key focus is freshness and exemplary excellence in execution
- They are dedicated to offering value addition in all its activities
- We promise to deliver all our activities/projects professionally but with deep regard to consumers & customers needs
- Given the above there is need for the company to have a Business Leader to spearhead the business growth and development agenda
Internal Profile
- Reporting to the Group Managing Director,
(She)/He will have strong relationships with: – - Business Unit Mangers, BD Managers, Strategy Manager & Graphic Designers
- The Company’s Entertainment, Projects and Operations Managers
- Office Administrator
- Reportees
- Managing Business Development Managers, Account Managers & Account Executives
External Profile
- Excellent relationships with
- High levels of respect/contact with clients.
- Service Providers/Suppliers
- Peers in creative industry, external industry data sources
Key Financial Data
- Responsible for the effective costing of projects
- Management of the Creative Department Budgets inclusive of the A & P budgets
- Environment: 80% Office 20% field.
Key Accountabilities
Revenue Growth
- Create strategies that would lead to achievement of business set targets
- To Identify and lead the “knock on Doors” campaign to acquire new business Opportunities/clients
- Identifying Lock strategies to gain depth within existing and other targeted core clients
- Identifying new market segments and channels to reach our clients target market
- To constantly analyze business performance versus targets and seek to bridge variance
Building Great and Genuine Relationships
- Develop, lead implementation of strategies of ensuring the Agency is top of mind in clients’ and customers’ mind
- Constantly looking for opportunities to add value to our clients brands
- Have regular formal and informal meetings to propose new ideas
Quality Assurance
- Establish and champion the Quality Assurance Process
- Ensure Standardization and quality of proposals sent to clients are up to company & Industry standards
Growing market share
You will achieve this through
Innovation:– Champion Weekly innovation brainstorms that will lead to idea testing and sharing with clients
Brand Building: – To consistently build the brand and seek to grow its image
Differentiation:– Seek to clearly differentiate the company’s brand from the competition
Finance and Planning
- Participate in business planning and target setting
- To ensure all projects are costed profitably
- Ensure timely Revenue Collection
- Develop and Manage Sectional Budgets
HR & Admin
- Work closely with HR to build capacity within the Business Development team to ensure great delivery
- Ensure Performance measures exist for the team
- Develop a coaching plan to bridge skills gap
Role Capabilities
