Creative Director Job in Nairobi, Kenya

Creative Director      

Reports To: Group CEO

Location: Nairobi, Kenya

Company: A Regional, Below the Line [BTL] Marketing Agency

Role & Context

Purpose of Role

  • Lead the Business ideation and proposal development and oversight for assigned and new clients or segment and achieve the company revenue targets
  • To provide creative direction on client’s objectives and follow up to ensure quality is up-to expectation
  • To spearhead innovations and fresh ideas that will deliver incremental business


  • The Marketing Agency was established in April 2006 to play in the Below the Line Advertising industry.
  • It targets to be the No 1 BTL agency in Africa in 2017.
  • Its key focus is freshness and exemplary excellence in execution
  • They are dedicated to offering value addition in all its activities
  • We promise to deliver all our activities/projects professionally but with deep regard to consumers & customers needs
  • Given the above there is need for the company to have a Business Leader to spearhead the business growth and development agenda

Internal Profile

  • Reporting to the Group Managing Director,
    (She)/He will have strong relationships with: –
  • Business Unit Mangers, BD Managers, Strategy Manager & Graphic Designers
  • The Company’s Entertainment, Projects and Operations Managers
  • Office Administrator
  • Reportees
  • Managing Business Development Managers, Account Managers & Account Executives

External Profile

  • Excellent relationships with
  • High levels of respect/contact with clients.
  • Service Providers/Suppliers
  • Peers in creative industry, external industry data sources

Key Financial Data

  • Responsible for the effective costing of projects
  • Management of the Creative Department Budgets inclusive of the A & P budgets
  • Environment: 80% Office 20% field.

Key Accountabilities

Revenue Growth

  • Create strategies that would lead to achievement of business set targets
  • To Identify and lead the “knock on Doors” campaign to acquire new business Opportunities/clients
  • Identifying Lock strategies to gain depth within existing and other targeted core clients
  • Identifying new market segments and channels to reach our clients target market
  • To constantly analyze business performance versus targets and seek to bridge variance

Building Great and Genuine Relationships

  • Develop, lead implementation of strategies of ensuring the Agency is top of mind in clients’ and customers’ mind
  • Constantly looking for opportunities to add value to our clients brands
  • Have regular formal and informal meetings to propose new ideas

Quality Assurance

  • Establish and champion the Quality Assurance Process
  • Ensure Standardization and quality of proposals sent to clients are up to company & Industry standards

Growing market share

You will achieve this through

Innovation:– Champion Weekly innovation brainstorms that will lead to idea testing and sharing with clients

Brand Building: – To consistently build the brand and seek to grow its image

Differentiation:– Seek to clearly differentiate the company’s brand from the competition

Finance and Planning

  • Participate in business planning and target setting
  • To ensure all projects are costed profitably
  • Ensure timely Revenue Collection
  • Develop and Manage Sectional Budgets

HR & Admin

  • Work closely with HR to build capacity within the Business Development team to ensure great delivery
  • Ensure Performance measures exist for the team
  • Develop a coaching plan to bridge skills gap

Role Capabilities

Business Administration, Sales and Marketing
Updated: March 15, 2017 — 10:41 am