FMCG Company Sales Representative Job in Nairobi, Kenya

Our client is a FMCG company looking for a Sales Representative.

Job Code: SR/BD/170310

Number of Positions Open: 1

Reports To: Field Sales Manager

Location: Nairobi, Kenya

Closing Date: Open Until Filled

Job Summary: A pragmatic attitude towards operational business performance and high awareness of financial implications is a basic requirement.

Primary Responsibilities:

  • Ensure the delivery of brand, category and customer objectives, whilst ensuring the delivery of agreed sales, profit, pricing and distribution targets.
  • Act as the internal and external ‘Customer Champion’ ensuring customer relationships are established and maintained through partnership, collaboration and co-creation.
  • Create and implement a customer account plan
  • To steer the region’s growth by adapting strategies as set by the organization to gain distribution, market share, maintain and improve presence at POS versus competition.
  • Present and sell company products to existing and potential customers.
  • Prepare action plans and schedules to identify potential Customers and to project the number of contacts to be made.
  • Follow up on new leads and referrals resulting from field activity.
  • Manage Customers through regular calls and other follow-up.
  • Identify and resolve Customer issues.
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals.
  • Communicate competitive product developments, launches/ re-launches, opportunities, special developments, information, or feedback gathered through field activity to the Field Sales Manager
  • Coordinate merchandising activities to maintain shelf image.
  • Propose/ develop and implement special sales activities to reduce stock.
  • To co-ordinate the organizations customer investment strategy, maximising long-term profitable growth within the set parameters.

Additional Responsibilities

  • Participate in marketing events such as seminars, trade shows, and telemarketing events.
  • Follow-up for collection of payment.
  • Coordinate shipping schedules and delivery of products.
  • Provide on-the-job training to Merchandisers and distributor sales reps.
  • Maintain the Company vehicle in good working condition

Team Interaction:

  • Present ideas on activities/ promotions to the Field Sales Manager for approval prior to implementation
  • Send detailed sales monthly reports as defined
  • Sales vs. Target and explanation on deviations; organization promotional implementation (i.e. Posturing, trade offers, Store Specific Promo`s etc.); Competitor Activity (ATL/BTL).
  • Train distributor sales reps. Inform on products merchandising and sales skills, market Review and define action plans for reps activities and support important negotiations.
  • When involved in a project, supply frequent updated information to the team on the ground and to the Field Sales Manager.


  • Manage recommended prices in trade.
  • Communicate all pricing (ongoing and promotional) to all distributors on a frequent basis to ensure everybody is aware of the pricing, and can maximize any promotional activity.
  • Communicate on competitor pricing.

Knowledge, Skills & Experience:

  • Degree/Diploma in Sales & Marketing or any other related field
  • 2 years relevant experience in Sales or Marketing

How to Apply:

Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by scrolling down and clicking on: Sales Representative

Kindly include your current and expected remuneration in your application.

Be advised, this job is open to Kenyan nationals only

Sales and Marketing
Updated: March 11, 2017 — 7:08 am