Entertainment Company Marketing Manager Job in Kenya

Entertainment Company

Job Title: Marketing Manager

Category: B

Department: Marketing

Reports to: Marketing Director

Location: Nairobi

Travel Required: 60%

Job Purpose: An exciting position has arisen at an entertainment company in Nairobi.

The incumbent must have a passion in building a brand, create positive attitude and the ability to work in a team, motivate a sales team and deliver the desired results.

He/she should be responsible for the efficiency of the sales department to meet the highest expectation of the company in terms of sales, profitability and image.


  • Identify markets; develop sales/marketing strategies to penetrate markets in line with company business plan.
  • Play key role in developing and implementing a robust marketing strategy for the unit(s).
  • Assist in digital/social media marketing and maintenance of an online presence.
  • Establishes sales and marketing plan, and budget to reflect the company’s goals and objectives.
  • Follows, reviews, and improve the Sales and Marketing Standards and Policies at all times.
  • Carry out competitive analysis and report findings to the management.
  • Establishes departmental procedures for approaching a contact from the initial calls to documentation and follow-up.
  • Liaises with concerned departments to ensure that operations will deliver the best quality products to the clients while guaranteeing availability of products.
  • Ensure guest complains are adequately addressed and resolved.
  • Communicate in advance through the right media all offers, discounts and promotions
  • Demonstrate the professional skill set to work across functionally with highly effective outcomes.
  • Plan, delegate and communicate all issued related to the marketing department.
  • Meet specific sales targets vs. expenses as set from time to time.
  • Give timely reports for the departments including, closed sales, timelines and sales projections.
  • Come up with unique products for different occasions such as Christmas/Easter packages.
  • Generate pipeline of customers by updating mailing lists and contacts specific to individuals and companies.
  • Organize in-house sales promotion, themed nights and monthly companies meetings.
  • Secure sponsorships for company events.
  • Come up with business development ideas increase market share.
  • Ensure consistent high standards of customer service, taking action where necessary
  • Ensure a membership loyalty program is in place and grow member’s base.
  • Ensuring that all correspondence is handled in a professional and expeditious manner.
  • Maintaining an accurate and updated members register
  • Be responsible for collecting and disseminating information that will add to the positive image of Tribeka Holdings.
  • Responsible for ensuring all company websites are running and well updated.
  • Ensuring articles that promotes Tribeka Holdings is published in a blog or local dailies together with ensuring an online presence.
  • Ensure customer complaints are expeditiously handled and customers called for views
  • Ensure guest comments cards are analyzed and corrective action taken
  • Any other duty that may be assigned by the management.
  • Any other duty as assigned by the directors.

Skills and Qualifications

  • At least 2 years’ experience in a sales and marketing environment preferably in the hospitality/entertainment industry.
  • Degree/Diploma in Marketing, Public Relations or Tourism related courses.
  • Qualification in Finance will be an added advantage
  • Track Record in the creation of new markets for services
  • Sound Knowledge of the service industry and the market trade within the industry.
  • Good organizational skills and an orderly approach to marketing matters.
  • An ability to listen, think ahead and communicate.
  • The ability to work under pressure and meet tight deadlines.
  • Excellent negotiation, interpersonal and influencing skills.
  • The ability to lead by example and strong people management skills.
  • Well-developed Communication and Organization skills.
  • Well organized and detail oriented, proven leadership skills.
  • Passionate about the hotel industry.

Applications to be sent to talentexperts254@gmail.com  by close of business April 28, 2017.

Sales and Marketing
Updated: April 19, 2017 — 8:20 am