Mercy Corps AgriFin Accelerate is organizing a second Kenya Annual Learning Event to share experiences in executing financial inclusion initiatives involving smallholder farmers.
This builds on the success of the first one held in 2016. The second ALE promises an exciting agenda, inspiring sessions with learnings from the field, and networking opportunities with financial service providers, mobile money operators and FinTech companies.
The event is scheduled for January 31st 2018.
Mercy Corps AgriFin Accelerate requires the services of a qualified communications specialist with experience managing high caliber events.
The main support will involve the eight aspects as detailed below:
1. Developing the change-in-date communication*. The Kenya Annual Learning Event was postponed to January 31st 2018 because of the presidential re-elections; and it was necessary to update all delegates for timely planning and to maintain interest. Completed.
2. Driving attendee engagement through refreshed event messaging and promotion efforts. There will be scheduled communications that will go to various categories of attendees (VVIPS, speakers, note takers, and confirmation status – confirmed, undecided) and will be tailored as needed. The first general communication is scheduled for Friday, 24 November 2017. Completed. There will be 8 scheduled event reminders and updates between 24 November 2017 and 26 January 2018.
3. Optimizing use of SCHED conference organizing software. SCHED will be used for communication with delegates, networking, scheduling events and promoting interest in the innovation marketplace. The consultant will optimize the use of SCHED for the event’s communications efforts. Specifically there will be a daily ALE update/check in on SCHED, as well as encouraging/prompting panel session leads and speakers to actively engage on the platform (in coordination with Judy). The consultant will adapt and deploy a parallel tracking and management system alongside SCHED to ensure redundancy and personalized engagement especially for VVIPs and panelists. This system exists (adapted from ALE 2016) but requires updating and integration with SCHED.
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