St. Francis Community Hospital
C/o Little Sisters of St. Francis of Assisi
Nairobi, Kenya
Job Advert: Marketing Officer
Job Purpose: To develop, establish and maintain marketing strategies to meet the objectives of the hospital. Understand and effectively manage customer needs as well as designing a process that ensures a memorable customer experience. This role will involve building and cultivating key relationships with potential customers (corporate & non-corporate), public, development partners and other stakeholders nationally and regionally.
Key Duties
- Develop and implement marketing plans and projects for new and existing service
- Manage the productivity of the marketing plans and projects and exploring ways of improving existing products and services, and increasing revenue through enrolling new corporate clients and consultants.
- Conduct market research and analyse current market condition to determine market requirements for existing and future services.
- Monitoring and analysing market trends and study competitors, partners and substitute products and services
- Expand and develop marketing communication platforms including social media platforms.
- Determine and manage the marketing budget and deliver marketing activity within agreed budget
- Maintaining and developing relationships with new and existing clients, developing industry linkages so that they continue to use St. Francis Community Hospital services
- Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.
- Evaluate, review and report on all marketing activity and results.
- Identify and map the target customers (corporate & non-corporate).
- Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.
- Organize CMEs for promotion of the activities and services of the medical departments and specialties.
- Organize outreach programs with prospective patient communities.
- Assist in designing, printing brochures, leaflets and other hospital marketing materials.
- Track leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.
Job Requirements / Qualifications
- Bachelor’s degree in Marketing or equivalent from a recognized institution.
- Minimum of four years working experience in aggressive marketing and sales.
- Experience gained from Hospitals, Pharmaceutical and Insurance will have an added advantage.
- Proficiency in Microsoft Office Suite.
- Digital marketing skills.
Competencies and Capabilities
- Ability to work without supervision.
- Good organizational and time management skills.
- Excellent public relations and communication skills.
- Ability to influence and attract potential clients to programs.
- Self-driven individual who motivates and inspires confidence
- Strategic thinker and a problem solver.
- Team leadership skills, persuasiveness, adaptability, creativity, good judgment and decision-making ability.
- Sales and marketing skills.
- Creative and innovative.
How to Apply
Interested candidates are requested to email their applications with detailed curriculum vitae, names and contacts of three referees, current and expected salary to hr@stfrancishospital.or.ke on or before 9th February, 2018.
Canvassing of any nature will lead to automatic disqualification.