Job Vacancy: Reputation Analyst
About You: We’re hiring a Reputation Analyst to take the reins on using analytics and social media listening to create an early-warning system and monitor / maximise our clients’ return on media investment in 2018 and beyond.
As the ideal candidate for this role: you’ll have worked hard to distinguish yourself, your process and your practice in online reputation management, digital strategy and crisis communications.
As an individual, we expect you to have experience with Kenyans online – be they on Twitter, Facebook, Instagram or elsewhere. As our reputation analyst:
- A Fast Learner: You’re no stranger to taking an online course, spending extra hours in the knowledge base of a new tool and learning what’s needed in a short time span to deliver against client expectations
- Problem Identifier & Solver: You have the innate and honed ability to hear problems, frame and re-frame them and discover and deliver multiple ways to solve them.
- Calculated: You can put down a set of scenarios (best case, worst case) with contingency plans with digital steps, milestones, deliverables and dates.
- Data-driven: You know the difference between an opinion and facts. You’ll have used tools to perform the ‘heavy lifting’ by keying in keywords, performing searches and understanding how to analyse data for decision-making.
- Passionate: The internet is your playground, lab and life. You hold a deep desire to understand not just social media or content but how the entire value chain of digital products and services transform the market, industry and the continent/world at large.
- Curious: Always reading, learning, asking questions and teaching yourself new tips and tricks. You are constantly asking questions that push you, your thinking and your clients to new places.
- Purposeful: You are capable of moving an initiative, project, meeting and/or moment from ambiguity to tangible ways forward regarding social media and content.
- Detail-Oriented: You have a strong and uncompromising command of the English language. Be it the Oxford Comma or the semicolon, you know what to use, where and when. You could proofread a novel, a report or a crisis communication press release and can spot inconsistencies and things others might miss.
- Communicative: You know how to get your teammates inspired and involved. You have learnt how to communicate early and often, where possible, anticipating hitches, delays or setbacks. You can show a work-in-progress and proactively seek and receive feedback.
- Bonus: If you’ve ran workshops before (calling the client into a room, brainstorming, creating an escalation matrix and other tricks of the social media for crisis management trade) this will be a clear advantage as a candidate for this position.
- Used data and analytics to drive your reporting and recommendations. You can use this to create messaging that passes through the hoops for a head of Corporate Affairs or legal to approve.
– Bonus: Candidates who have direct hands-on experience using Crimson Hexagon (setting up monitors, performing searches, running queries, analysing and visualising information, etc.) will have a clear advantage. If you have used an equivalent tool – let us know.
- Used analytics to formulate plans and responses aimed at maximizing Return on Media Investment as well as increasing stand out, reach and penetration of a client’s messages
- A working knowledge of serving customer experience executives and leaders with insight from an online reputation management tool.
- Experience with brand management and communications: you know how to assess and set up metrics to track performance of a brand online.
– Bonus: Setting up of a real time monitoring dashboard (e.g. Geckoboard, Chartbeat, etc.) will be an advantage.
- The ability to pick through queries from Kenyans on social media in English, Swahili and “sheng” to to understand and track public sentiment.
- For experiential events and launches – you’ve created plans and done monitoring to help cross-functional teams e.g. Events, Experiential Marketing, Digital Agency, Below-the-Line agencies and a range of stakeholders to know what you are looking for.
- Commissioned and worked with influencers, bringing your own set of relationships with you that can you tap for a given assignment
– Bonus: Experience creating reporting frameworks that span more than social media. These can include for daily, weekly and monthly analysis of key metrics on brand engagement (i.e. website metrics such as unique vs. returning visitors and click-through rate), traffic sources (i.e. direct, referral and organic traffic) and conversions (i.e. conversion rates and cost per acquisition for campaigns)
- The ability to move from identifying an issue to sending a quick tweet to nip a potential problem in the bud
- Experience creating custom dashboards that pull directly from sources such as Google Trends or Mention and a mix of free/paid monitoring tools. You’ll be familiar with then exporting this information – be it through reports or screenshots into client-friendly formats e.g. written reports or slide presentations
– Bonus: A few years experience navigating social media crises and reputation challenges. Learnings from “the trenches” be it on the client-side, agency-side or as a consultant at a marketing/social media/corporate affairs/public relations firm.
- Familiar with frameworks and exercises that allow you and a client to determine brand voice, tone and styles.
– Bonus: Gotten your hands dirty wearing multiple hats in digital projects – from coordinating the project, sending client updates, taking notes in brainstorms, conducting research with audiences, optimising ad campaigns, and so on.
Up for the challenge?
CLICK HERE to fill out our online recruitment survey so we can get to know you, your skills and experience better. Even if you don’t have all the experience listed, if you’re an infinite learner, you have the chance to make this position, your growth and career into your own.
Note: Application closes at midnight on February 14th 2018.
Nendo is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, gender identity and expression, disability, genetic trait or predisposition, and other personal characteristics protected by law. All applications will receive consideration for employment. Only shortlisted candidates will be contacted.