Kenafric Industries Retail Supervisor Job in Kenya

Kenafric Industries Limited

Job Title: Retail Supervisor

Department & Section: Sales and Distribution

Reports To: Area Sales Manager

Location: Kenya

Main Purpose of this Position: Manage respective retail sales targets to deliver growth, profitability and cashflow objectives as per the business objectives.

Key Deliverables for this Position

  • Achieve traditional retail sales targets
  • Achieve cash and stockholding management targets
  • Achieve Customer service delivery targets
  • Achieve Route Management and Cost targets

Key Responsibilities

  • Executing the departmental strategy through processes and procedures to achieve the organizations objectives
  • Ensuring product pricing is correct and consistent with the company‚Äôs Recommended Retail Price.
  • Ensuring product visibility through positioning within outlets or point of sale.
  • Identifying trends that appeal to consumers and advice the management accordingly.
  • Maintain inventory of where company product placements and ensure they are well stocked all the time with company products only.
  • Developing and cascading the retail targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective.
  • Execute promotions and consumer activations at the retail level as per business objectives.
  • Recording and reporting periodic sales figures, for data analysis and planning.
  • Responsible talent management in the department including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
  • Implementing best practices in retail sales & respective areas of work
  • Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.

Financial Resources / Other key Resources / Assets

  • Marketing Material
  • People
  • Stock

Direct Reports: Van Sales Representatives

Key Interfaces


  • Supply Chain
  • Quality Assurance & Research & Development


  • Customers
  • Distributors

Academic Qualifications

  • Diploma in Sales and Marketing or any related qualification

Professional Qualifications

  • N/A

Job / Functional Skills

  • Negotiation and Influencing skills
  • Sales and Marketing
  • People management
  • Customer Relations
  • Analytical skills

General Skills

  • Teamwork
  • Communication Skills
  • IT skills
  • Customer Service
  • Time Management


  • Customer centric
  • Ownership
  • Continuous improvement
  • Leadership

Relevant Experience

  • At-least 3 year(s) relevant experience

How to Apply

If you are up to the challenge, and, possess the necessary qualification and experience, please send your application letter and CV quoting the job title on the email subject (Retail Sales Supervisor) to by 25th March, 2018.

Business Administration, Sales and Marketing
Updated: March 21, 2018 — 12:42 pm