Kenafric Industries Area Sales Manager Job in Kenya

Kenafric Industries Limited

Job Title: Area Sales Manager

Department & Section: Sales and Distribution

Reports To: Country Sales Manager

Location: Kenya

Main Purpose of this Position: To achieve area sales targets by delivering growth, profitability and cash flow targets to meet business objectives

Key Deliverables for this Position

  • Achieve growth, profitability and cashflow targets for the respective area
  • Achieve secondary sales targets
  • Achieve Customer Satisfaction targets
  • Achieve Cost targets

Key Responsibilities

  • Implementing the sales strategy while monitoring the scope areas in line with overall strategy, policies, processes and procedures achieve the institutions objectives.
  • Acquiring new direct and indirect customers to enhance business scope.
  • Implement route to market, ensuring accurate and timely tracking & reporting of primary and secondary sales of teams.
  • Developing customer relationships through regular operational reviews to ensure that product availability, distribution and seize opportunities.
  • Ensuring achievement of secondary sales targets through distributors, monitoring and reporting to achieve respective set territory objectives.
  • Cascading the area sales targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective.
  • Reporting market trends, competitive information on sales, product development and merchandising for growth of sales and profitability.
  • Achieve on time in-full and error free customer orders and liquidate slow moving and dead stocks.
  • Managing talent in respective territory including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
  • Implementing best practices in respective areas of work
  • Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.

Financial Resources / Other key Resources / Assets

  • Budgets
  • Finished goods
  • People
  • Vehicle

Direct Reports (Jobs reporting to this position)

  • Van Sales Representatives
  • Wholesale Supervisor
  • Retail Supervisor

Key Interfaces


  • Supply Chain
  • Finance
  • Audit
  • Marketing
  • Insurance


  • Customers

Academic Qualifications

  • Degree in Sales and marketing

Professional Qualifications

  • Professional Membership

Job / Functional Skills

  • Leadership Skills
  • Sales & Marketing Skills
  • Customer Relations Management
  • Analytical Skills
  • Decision Making Skills
  • Reporting Skills

General Skills

  • Teamwork
  • Communication Skills
  • IT skills
  • Customer Service
  • Time Management


  • Customer Centric
  • Ownership
  • Continuous Improvement
  • Leadership

Relevant Experience

  • At-least 5 year(s) relevant experience

How to Apply

If you are up to the challenge, possess the necessary qualification and experience, please send your application letter and CV quoting the job title on the email subject (AREA SALES MANAGER) to by 27th April, 2018.

Sales and Marketing
Updated: April 20, 2018 — 6:01 pm