Alcoholic Beverages Brand Managers Jobs in Kenya


Job Vacancy: Brand Managers

2 Positions

Advert Reference: 142018

Our client, a leading manufacturer, marketer and distributor of alcoholic beverages is looking to fill two positions of Brand Managers in the Kenyan office who will implement and manage the marketing strategy for a number of brands to ensure the market and sales business objectives are achieved.

Responsibility of the Job:

  • To develop and execute creative, multi-channel, integrated marketing campaigns from start to finish by applying your creativity and business acumen to day-to-day marketing requirements
  • Creating brand plans and brand strategy and ensuring all aspects of the product or companies marketing activities align with the ethos and goals of the brand
  • Managing all aspects of the brand through the supply chain as relates to new product development and market introduction.
  • Analysing the brand and current strategy while highlighting areas of weaknesses or negative brand perception
  • Be part of the team developing, defining and refining the brand’s positioning and tone across the country
  • Analyze market data and research insights to identify growth opportunities for the brand and improve the effectiveness of our communications.
  • Advise on Marketing Expenditure and Additional budget requirements
  • Ensure Corporate Identity and brand guidelines are adhered to.
  • Planned media strategy, planning & measurement country specific marketing buying and advertising plans
  • Co-ordinate point of sale and promotional items inventory management and distribution
  • Compile monthly reports to the Directors
  • Any other duties assigned by management.

Key Measures (KPIs)

  • Return on Investment – Ensure a substantial return on investment for the marketing campaigns which will be running.
  • Incremental Sales – The increase in sales revenue as a result of marketing campaigns.

Qualifications & Experience

  • Bachelor’s degree in Marketing or other relevant field.
  • Minimum 5 years of relevant experience in an FMCG Brand Marketing role
  • In-depth knowledge of brands and great advertising
  • A competitive desire to always strive for and measure efficacy
  • Creativity – An ability to come up with ideas that will reach to and appeal to the target market

Functional Competencies

Marketing Strategy

  • Ability to develop and guide implementation of a Marketing Strategy.
  • In-Depth Marketing Management Skills
  • Demonstrates strong project management skills to ensure all marketing campaigns and initiatives are designed, developed and launched within the given time-frame.

Market Segment Expertise

  • Knowledge of the market segment in which the brands operates.
  • Market Research Analysis Skills and Forecasting
  • Knowledge and ability to collect and analyze data using a combination of primary and secondary research tools and to extrapolate useful insights.

How to Apply

Send your CV to by or before 30th May 2018.

Job Summary:
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Nairobi, Kenya

Nairobi County

Sales and Marketing
Updated: May 23, 2018 — 3:19 am