Sales Manager Job in Kenya

Our client is a leading FMCG manufacturer and distributor.

They are seeking to recruit a motivated and self-driven professional to fill in the following position;

Sales Manager

The National Sales Manager will be responsible for driving revenue generation and providing leadership and direction to the sales team.

Principal Accountabilities:

Sales Revenue Generation

  • Maximize sales revenue by ensuring distributor sales in targets are met.
  • Monitor stock levels both at distributor level and in the trade; also identifies gaps in the distribution chain and bring them to management attention for action.
  • Implement assigned action plans aimed at achieving sales and revenue targets.
  • Continually monitor own performance against and targets and take remedial action where required
  • Closely monitors distributors against anticipated sales revenue and ensures on-target performance is achieved

Implement sales and distribution activities in the territory

  • Co-ordinate the distribution of products within territory to ensure continuous availability
  • Manage the distribution of branding and promotion materials to enhance visibility and build consumer/dealer loyalty within the territory
  • Mobilize dealer staff to participate in the implementation of various trade promotions
  • Identify requirements for sampling promotions and recommends to the Marketing department
  • Implement and support promotional activities in the territory
  • Monitor competitor activity within the region and report with recommendations for action


  • Maintain sales record and prepare detailed weekly, monthly and quarterly sales reports on the sales trends
  • Generates weekly reports on distributor and stores performance and stock level
  • Develop detailed market intelligence reports on competitor activities and counter plan
  • Prepare any other related report on the assigned region as requested

Team Leadership

  • Delegate tasks to direct reports and set performance targets
  • Monitor team performance and report on metrics and ensure all team members represent the company in the best light
  • Develop a strategy the team will use to reach its goal
  • Coach and mentor direct reports
  • Ensure periodic appraisal of the direct reports

Key Skills and Qualifications:

  • Bachelor’s degree in Business or relevant field.
  • At least 7 years’ experience in sales within the FMCG industry
  • Demonstrated record of revenue and profit growth and new business development experience
  • Strong commercial attitude with the ability to think strategically
  • Strong critical thinking and problem-solving skills
  • Proven capability to provide useful insights and pragmatic solutions to business challenges

Interested candidates are requested to forward their updated CVs to by 28th June 2018 clearly stating the subject heading “SALES MANAGER”.

Only shortlisted candidates will be contacted.

Job Summary:
Job Title
Job Category
Job Type
Company / Organization
Approx. Salary
Job Opening Date
Job Expiry Date
Job Details
Job Location

Nairobi, Kenya

Nairobi County

Sales and Marketing
Updated: June 14, 2018 — 10:31 pm