Marketing Executive Vacancy in Kenya

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

The Purpose of the Job

Marketing executives will be involved in developing marketing campaigns to promote the company’s range of products. It is a varied role that includes planning, content management, digital marketing, advertising, public relations, media relations, event management, product development, distribution, sponsorship and market research and intelligence

Marketing Executive main Duties and Responsibilities

  • create awareness of and develop the brands you’re marketing
  • communicate with target audiences and build and develop customer relationships
  • help with marketing plans, advertising, direct marketing and campaigns
  • support the marketing manager in delivering agreed activities
  • source advertising opportunities and place adverts in the press or on the radio
  • work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
  • write and proofread marketing copy for both online and print campaigns
  • produce creative content, including videos and blog posts
  • run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
  • organise and attend events such as conferences, seminars, receptions and exhibitions
  • source and secure sponsorship
  • liaise with designers and printers and organise photo shoots
  • arrange the effective distribution of marketing materials
  • maintain and update customer databases
  • conduct market research, for example using customer questionnaires and focus groups
  • develop relationships with key stakeholders both internal and external.

With experience, you’ll need to:

  • develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
  • evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
  • track marketing performance and return on investment and prepare weekly or monthly reports for management
  • monitor and report on competitor activity
  • lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
  • oversee and manage the marketing budget.

Requirements

  • Proven experience of 3 years as marketing executive or similar role in printing industry / Fast Moving Consumer Goods
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office
  • Familiarity with social media and web analytics
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • Degree in marketing or relevant discipline

Qualified and experienced candidates are requested to send their updated CVs to humanresource@vajas.com by 14th July 2018.

Only candidates meeting the minimum requirements will be shortlisted for interviews on a rolling basis.



Job Summary:
Job Title
Job Category
Job Type
Company / Organization
Approx. Salary
Job Opening Date
Job Expiry Date
Job Details
Job Location
Nairobi

Nairobi, Kenya
N/A

Nairobi County

Kenya

Sales and Marketing

Updated: July 10, 2018 — 7:19 am
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