Sales Manager (HORECA) Job in Kenya

Our client in the manufacturing sector is looking for Sales Manager (HORECA).

Reporting to the Head of Sales and Distribution, s/he will be responsible for enhancing company brands within the HORECA market segment, growing the top line and driving sales through the aggressive development of the customer base and impactful relationship management.

Role and Responsibilities:

  • Develop effective sales plans, to drive sales volumes, ensure that margins are maintained, and market share targets achieved.
  • Develop monthly sales plans that are aligned to the annual sales forecast. The incumbent will be expected to work closely with the Head of Sales and Distribution and team members to ensure that these plans are executed and delivered.
  • Offer structured management to the sales team, through the effective monitoring of performance and results and the provision of feedback and guidance.
  • Implement the company’s sales and business development strategy, across the HORECA market segment to ensure that the company maintains a clear path to aggressive growth.
  • Originate and manage business development opportunities that are consistent with the company’s strategy for revenue growth.
  • Develop and maintain long-term and productive relationships with customers.
  • Achieve collection targets.
  • Monitor competitive activity and report to the supervisor promptly, including suggested responses.
  • Prepare and submit accurate reports as required.
  • Monitor customer order balances and ensure constant stock positions to enable timely delivery at all times.
  • Maintain a climate that attracts, retains and motivates top quality sales team.  Continually train, appraise, supervise, support, develop, promote and guide sales staff to ensure on-going motivation and performance.


  • Bachelors degree in marketing, business management or a related field; Diploma in Marketing Management;
  • At least five (5) years sales and distribution experience in a similar position, in an FMCG environment.
  • Experience of successful sales execution in a B to B environment is essential.

Key Skills and Competencies

  • Impeccable business relationship building and management skills
  • Proven sales track record of both business development and account management;
  • Self-starter, high energy level with strong interpersonal and communication skills;
  • Strong people leadership and management skills;
  • Analytical thinking skills;
  • Effective negotiation skills;
  • Innovative, team-oriented, forward-thinking, creative and naturally curious; and
  • Highest level of personal and professional integrity
  • Results driven

How to Apply

If interested and you meet the above specifications, kindly send your application to by latest 09th July 2018 stating your current and expected salary.

Indicate the job title on the email subject.

Only shortlisted candidates will be contacted.


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Sales and Marketing
Updated: July 4, 2018 — 11:40 am