Trade Development Representatives (Beverage) Jobs in Kenya

Sheer Logic is seeking to engage a dynamic individual for the Trade Development Representatives – Beverage position for one of our clients.

Job Summary: To deliver volume and revenue growth from outlets by following the Planned Call and executing all planned initiatives.

Key Responsibilities

Sales Volume growth

  • Achieve set monthly sales volume targets as per plan and product mix
  • Ensure timely collections to achieve volumes
  • Achieve monthly revenue targets as per plan
  • All products are displayed and priced as per required standard
  • POSM placement and merchandising complies to set standards

Order generation

  • Generate primary sales orders
  • Manage secondary sales from distributors and wholesalers
  • Ensure product availability in retail as per journey plans

Distributor Management

  • Maintain standards as per client’s guidelines

Prospecting & Listing

  • New outlet opening
  • Manage handover process of new outlets to the distributor/wholesaler
  • Maintain outlet database within the distributor area

Reporting & Communication

  • Daily & Weekly sell-out and stock reports
  • Weekly competitor report


  • Maintain quality standards as per set standards
  • Ensure retail awareness on client’s quality standards
  • Manage non-conforming product in trade
  • Timely reporting on all quality issues


  • Bachelors Degree or Higher Diploma in Sales and Marketing Qualification;
  • Diploma in Sales or Marketing qualification;
  • 3 – 4 years Sales & Marketing background in an FMCG environment; and
  • Good selling, negotiation and communication skills with a proven track record.

How to Apply

If you believe your career objectives match this exciting position, please forward your application and detailed C.V stating your current position, remuneration, contact details by 26th July 2018 to the Sheer Logic Management Consultants E- Mail:  clearly marking “Trade Development Representative” on the subject line

Only shortlisted candidates will be contacted

Sales and Marketing
Updated: July 25, 2018 — 11:38 am