Banking Sector Marketing Officer Job in Kenya

Banking Sector

Job Advert: Marketing Officer

The Marketing Officer will be responsible of coordination of all marketing and social media activities of the Bank, running marketing campaigns end-to-end in a view to achieve clear business and marketing objectives within given timeframes and allocated resources.

Key Responsibilities

  • Identify, develop and evaluate marketing initiatives based on marketing strategy
  • Design and plan marketing campaigns in view of targeting profiled customer segments
  • Formulate marketing process, procedure and policies to ensure compliance
  • Understand customer behaviour and the customer journey in order to enhance the customer experience
  • Develop business cases for marketing campaigns and projects
  • Carry out a profiling exercise on targeted audiences to identify and define audiences
  • Develop optimal marketing programs which will trigger the desired response from the target audience
  • Leverage digital marketing capabilities of the bank
  • Undertake Marketing campaigns and organize marketing events and promotional activities
  • Preparing advertising budgets and coordinating with ad agencies
  • Managing Press releases, bulletin board ads and other similar tasks
  • Compute the campaign cost and manage the allocated budget
  • Measure and take ownership of the return on the marketing investment in the marketing campaigns by establishing metrics to assess the impact of the campaigns
  • Provide writing and editing support for all outbound communication including all promotional materials, website content, and the Association’s annual report.
  • Engage in effective corporate and product branding
  • Manage events and marketing communication agencies
  • Lead the marketing campaign team in order to stay focus on the quality of execution and results
  • Conduct market research and environment scanning
  • Prepare detailed and elaborate bi-weekly and monthly reports to facilitate timely decision- making by management.
  • Conduct regular market research and customer surveys
  • Monitor competitor activities

Qualifications for the Job

  • Bachelor’s degree in Marketing, Business Management or any related field
  • At least 4 years of professional experience in Marketing
  • Banking and Finance experience is not mandatory but will constitute an advantage
  • Proven track record in executing digital marketing campaigns including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Mobile Marketing, E-mail Marketing and Social Media Marketing amongst other digital marketing techniques
  • Creative, solution and result oriented
  • Excellent project management skills with an analytical acumen
  • A member of Chartered Institute of Marketing

How to apply

If you are up to the challenge & fit the required profile, please apply highlighting your qualification, experience and career aspirations match the requirement for this position.

Application should be sent latest 19th September 2018 clearly indicating the position you are applying for on the Subject to:

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Sales and Marketing
Updated: September 16, 2018 — 8:38 pm