GreenBell Communications Search Engine Optimization (SEO) Lead Job in Kenya

GreenBell Communications

Search Engine Optimization (SEO) Lead

Duties and Responsibilities

• Assist in developing and maintaining documentation on SEO best practices and working with (internal) Web content editors to continually improve the company’s external search result rankings
• Produce a monthly report for clients with detailed description of that month’s work, recommendations and summary of performance against goals.
• Assist in training the technical team in keyword research, SEO copywriting and SEO best practices
• Stay up to date on changing SEO standards and advise Technical Manager on changes in strategy or new strategies that might be employed
• Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.
• Research and develop SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings.
• Execution of successful link popularity campaigns.
• Coordination with PR, social media, partner, merchandising and product teams to maximize SEO value of initiates across the company.
• Provides frequent progress reports regarding online marketing efforts and performance for the paid search ads
• Performs other duties as assigned.

Skills and Interests

• On page & off page factors on Google and Yahoo with knowledge of Ad word and ad sense
• Proficient with meta tag, keyword analysis
• Energetic, good team Player
• Highly Organized with attention to detail
• Is Internet savvy and understands the function of search engines
• Possesses strong business ethics, is reliable and dependable
• Thorough understanding of e-commerce marketing techniques, overall SEO/SEM strategies and integrated communications
• Ability to evaluate and modify HTML, CSS and JavaScript for SEO purposes
• Computer proficiency; use of MS Office and ability to learn CMS and Project Management Systems
• Must possess the ability to multi-task and handle pressure situations with ease
• Proficiency in using and interpreting web analytics, specifically Google Analytics

Education and Experience

• Bachelors degree with equivalent experience required
• Have a minimum of 1-2 years experience in professional web design
• Experience in SEO & SEO Tools.
• Minimum 1 year of relevant experience in SEO
• Expert at finding the right keywords
• Intimate of Google Analytics and Webmaster tool
• Understanding of programming practices and experience in interacting with designers and programmers.
• Excellent knowledge of SEO reporting and SEO tracking

Knowledge:

• Advanced computer skills in the following:
• Windows OS Platforms
• Photoshop or any other image editor
• Microsoft Office Suite
• Working knowledge in the following:
• Dreamweaver/Other HTML Editor
• PHP knowledge (Desired)
• HTML coding/CSS/Javascript

To apply, kindly send your CV to careers@gbc.co.ke by 17th October 2018