Product Marketing Manager (Coils East Africa) Job in Athi River, Kenya – Mabati Rolling Mills

Mabati Rolling Mills Limited, the largest member within the Safal Group, commenced its operation in 1961.

MRM was the first producer in Africa of the patented Aluminum – Zinc alloy; the leading steel coating technology worldwide.

We are seeking to recruit suitable candidates for the following positions which are based at our Athi River Office, Nairobi.

Product Marketing Manager – Coils East Africa

Key Responsibilities:

  • Manage the marketing function for Domestic and Export customers for Group and non-Group customers, including all influencing communities (specifiers, architects & developers across the East Africa Coils Market).
  • Oversee the East Africa Coils marketing, branding, advertising, merchandising, promotional activities and plans for Coils in line with local and Group plan.
  • Identify and develop new market segments for coated products including market analysis, competitor profiles, product profiles and segment marketing plans.
  • Provide market information on Competitor activities both locally and imports. This includes monthly reporting and pricing intelligence.
  • Work cross-functionally in ensuring new product development implementation and broad organizational understanding of key market drivers and needs.
  • Support the Corporate Public Relations strategy and support the Group’s Foundation fundraising and communications plans.
  • Manage corporate information including the development of thought leadership, materials and Technology updates across the Industry Globally.
  • Manage and implement the company’s Coils Digital marketing plans and support the Group’s Foundation Online strategy.
  • Represent Coils Business Unit across Relevant Government Bodies influencing market demand and products.
  • Ensure robust use of CRM for Project tracking, Project flyers’ and other marketing materials.

Minimum Qualifications and Experience Requirements:

  • A Business Degree in Marketing from a recognized university. A Masters in Business Administration or Post graduate in Marketing / Commerce will be an added advantage.
  • Minimum 10 years of experience, 7 of which must have been spent leading a marketing team.
  • Knowledge ¡n domestic and international economic/trade, political and commercial competitive environments marketing concepts, strategy development / deployment and commercial processes / practices.
  • Excellent communication, negotiation and planning skills as well as capability to work across Business Units and functionally in a Matrix environment.

How to Apply

Qualified applicants should submit a comprehensive CV, together with a cover letter, supporting their application to

The candidates should have the ability to work independently with minimal supervision, demonstrate high integrity and professional ethics and make decisions on the role in a prudent manner.

Application deadline is 30th September 2018.

Please note that only short-listed candidates will be contacted.

A member of the Safal Group

Job Summary:
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Athi River

Athi River, Kenya

Machakos County

Sales and Marketing
Updated: September 21, 2018 — 6:12 am