Techsavanna Market Planning (Home Geo Marketing) Job in Nairobi, Kenya

Job title: Market Planning – Home Geo Marketing

Function: Marketing

Reports to: Senior Manager – Product Development

Location: Techsavanna Company, Nairobi

Role purpose: The role is responsible for planning and consolidating geo-marketing data, performing analysis, and frame marketing efforts using digital mapping to organize and display data for review and decision-making for Safaricom Home new rollout plan for both FTTH and WTTH

Key accountabilities and decision ownership:


  • Work with Technology & Regional Sales Home planning teams to identify, plot and prioritize new Homes and areas for FTTH and WTTH rollout
  • Build geo-marketing ROI analytics models and update on a regular basis to utilize real time data from field
  • Develop, review and sign off business cases of any new Home roll out or upgrade, to enhance return on investment (ROI)
  • Develop Estate and Customer profiles and identify target segments for marketing campaigns based on geographic information analysis
  • Ensure that all stakeholders provide up-to-date efficient input to ensure geo-marketing database is prepared for analysis
  • Provide quality assurance for market research study and provide improvement recommendations
  • Provide input for the development of high resolution geographic and digital maps for references
  • Keeping Accurate Up-to date Estate and Home Database Documentation and process improvements


  • Conduct accurate site surveys and implementation plans that ensures timely implementation
  • Schedule and supervise field visits to ensure high priority locations are visited to review data input to models and accuracy of information
  • Develop ROI business case for new rollout according to accurate data.
  • Conduct periodic meetings with Real estate developers and other stakeholder (county governments) to collate requirements and identify new opportunities for Home roll out

Core competencies, knowledge and experience:

  • Analytical skills
  • Attention to details
  • Communication and interpersonal skills
  • Trouble shooting and problem solving skills
  • Excellent documentation and reporting skills
  • Good knowledge in FTTH, WIFI and TV solutions

Must have technical / professional qualifications:

  • Degree in Marketing, business management or related field
  • 3 year’s working experience in a busy Telecommunications environment –Involved in Planning, Design and Deployment of Fixed infrastructure
  • In-depth understanding of Fixed infrastructure deployment life cycle
  • Knowledge in transport/data communication planning design and optimization tools including GIS Tools such as Map-info, ArcGIS

Key performance indicators:

  • Acquire quality homes that will deliver over 60% penetration in 6 months
  • Timely approval of homes, Business case, Designs for Fiber to Home and fixed wireless
  • Accuracy of Geo information and database
  • Timely identification and mitigation of all potential Bottlenecks to guarantee estate acquisition.
  • New enhanced features to be implemented as per the roadmap to continuously improve collection of Geo marketing data
  • Acquisition of set target of real estate under development for home roll out

How to Apply

If you feel that you are up to the challenge and possess the necessary qualification and experience, please send your resume with your cell phone contact to indicating your experience and why you are the most suitable candidate for the role, clearly quoting the job title and job reference to the address below by 1st Oct 2018.

Sales and Marketing
Updated: September 29, 2018 — 6:46 am