Kenafric Industries Wholesale Manager Job in Kenya

Kenafric Industries Limited

Job Title: Wholesale Manager

Department & Section: Sales and Distribution

Reports To: Area Sales Manager

Location: KIL

Main Purpose of this Position: Manage respective regional wholesale sales targets to deliver growth, profitability and cash-flow objectives as per the business objectives.

Key Deliverables for this Position

  • Achieve wholesale sales targets
  • Achieve range availability targets
  • Achieve Customer service delivery targets
  • Achieve Route Management and Cost targets

Key Responsibilities

  • Lead and manage the departmental strategy through processes and procedures to achieve the organization’s objectives.
  • Ensuring sales targets and volumes are met within the wholesale channel and increase company product sales range.
  • Overseeing the implementation of customer marketing initiatives.
  • Identifying prospective customers by following leads from existing clients, and market Intelligence
  • Analyzing customers’ needs and requirements to gain insight on technical knowledge of product capabilities and limitations.
  • Developing and cascading the individual targets through a performance management system to achieve set targets in line with overall objective.
  • Evaluating the Route to Market efficiency and improve on the structure.
  • Responsible talent management in the department including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
  • Implementing best practices in category management & respective areas of work
  • Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.

Financial Resources / Other key Resources / Assets: Stock

Direct Reports: N/A

Key Interfaces


  • Supply Chain
  • Quality Assurance & RD
  • Finance


  • Customers

Academic Qualifications

  • Diploma in Sales and Marketing

Professional Qualifications: N/A

Job / Functional Skills

  • Reporting Skills
  • Sales & Marketing Skills
  • Relationship Management Skills
  • Interpersonal skills
  • Decision Making Skills

General Skills

  • Teamwork
  • Communication Skills
  • IT skills
  • Customer Service
  • Time Management


  • Customer centric
  • Ownership
  • Continuous improvement
  • Leadership

Relevant Experience

  • At-least 3 year(s) relevant experience

Application Guidelines:

Interested candidates may send their CV quoting the job title in the email subject (Wholesale Manager) to before Tuesday 16th October, 2018.

Sales and Marketing
Updated: October 11, 2018 — 5:18 pm