Manufacturing Industry Key Accounts Executive Job in Kenya

Our Client in the Manufacturing Industry seeks to recruit a Key Accounts Executive.

Reporting to: Trade Sales Manager

Department: Sales & Marketing

Overall Job Purpose: Implement the sales strategy within the assigned accounts and grow the market through new accounts acquisition in line with the overall business strategy in order to achieve the company sales target, growth and profitability.

Key Deliverables for this Position

  • Achieve Account Sales targets & customer base growth
  • Achieve cash and stockholding management targets
  • Achieve Customer service delivery targets
  • Achieve Route Adherence and Cost targets

Role Description

1. Ensure Secondary sales targets are met by leading Trade Developers and merchandiser within the specified accounts /channels during market activities.

Key Deliverable: 100% sales targets achieved

2. Managing the merchandisers’ route coverage, monitoring their order generation and in-store activities as per their roles and set targets.

Key Deliverable: 100% outlets coverage within the territory

3. Planning and executing structured customer visits to ensure pitching for the new businesses as per the projected pipeline Sales.

Key Deliverable: Ensure strict follow up of the 8 steps of a call.

4. Execute the callage plans as per the pre-planned Journey plans (JPS) submitted on the visit basis application to ensure full coverage of the specified accounts.

Key Deliverable: 100% adherence to JP aligned with the Visit basis.

5. Customer Relationship Management by managing and developing alliances with the existing customer base and recruiting new ones within the assigned markets to enhance the achievement of sales and profitability objectives.

Key Deliverables:

  • Customer Satisfaction surveys score – 97%
  • All customers issues must be attended to within 24hrs

6. Monitoring and reporting of market trends and conditions, competitor activities, products, prices and developments. Prepare and provide relevant reports and information based on the two to guide management decision making.

Key Deliverables:

  • Monthly price mapping on competitor pricing and activities
  • QC Change Plan
  • Quality and accuracy of market information

7. Prepare and submit accurate and timely weekly / monthly / quarterly sales reports to the manager to facilitate a comprehensive sales performance review and proper planning for the various segments.

Key Deliverable: Timely monthly reports on trade sales and marketing activities vs set sales targets.

8. Implement a collection plan geared towards ensuring collection targets are achieved and cash flow levels are maximized. Ensure the territory AR is at ero (100% collection)

Key Deliverables:

  • 100% compliance on trading terms by timely payment collections.
  • Debtors days target
  • Free cash flow

9. Conduct periodic product training for both existing and potential customers to enhance both our brand awareness and product knowledge.

Key Deliverable: Conduct at least 2 of trainings outlets per month.

10. Ensure proper merchandising standards are achieved as per the designed planograms across the segmented outlets as per the set classification.

Key Deliverable: The standards must be met as per the set planograms

11. Ensure products are available in all assigned supermarkets branches and every channel branches meet the set sales targets.

Key Deliverables:

  • Timely order generation
  • Maintenance of adequate stock across all product ranges and SKUs

12. Ensure product visibility in all customer key decision making corridors and proper placement of POS in the strategic hotspots across all the outlets.

Key Deliverable: 100% occupancy of the key decision corridors in each outlet

Academic & Professional Qualification

  • Advanced Diploma in sales and marketing or a professional certification in sales and marketing
  • Membership in a professional body

Relevant Knowledge & Experience

  • A minimum of 2 years experience in a similar role.
  • Experience in a manufacturing/FMCG Merchandising
  • Experience in Tier 1 and Tier 2 Supermarkets merchandising
  • Knowledge of changing market forces and wholesale/retail selling technology.
  • Commercial awareness.

Functional / Technical Skills

  • Ability to work independently with limited supervision, under pressure and meet deadlines.
  • Ability to work in a fast moving competitive environment
  • Excellent communication and negotiation skills
  • High levels of professionalism with internal and external customers.
  • Excellent Customer Service, Customer Relationship and interpersonal Skills
  • Effective planning and organization skills with the ability to design and execute action plans.

Personal Attributes

  • Ability to cope with pressure
  • Personal ownership and accountability
  • Energized, positive, passionate and confident.
  • Highest levels of personal integrity and commitment to results and achievement.
  • Flexible – Must be willing to work a flexible schedule based on business needs which include evenings, weekends and holidays.

How to Apply

Applicants who meet the requirements stated above should send their applications and detailed CVs with a day – time telephone number to the email address: with Key Accounts Executive on the Subject line

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Nairobi, Kenya

Nairobi County

Sales and Marketing
Updated: October 28, 2018 — 12:32 am