Executive – Marketing (Distribution)
Job Purpose: To gather, organize & analyze market intelligence for the automotive industry provide recommendations to strengthen market share in Nigeria / Kenya.
Vertical / Department: Distribution
Level: L3
Key Responsibilities:
- Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information
- Track product-wise marketing and sales data and create reports for further dissemination to the business heads / marketing head
- Track and recommend market segmentation & product positioning
- Analyse competitor trends and marketing strategies
- Oversee and develop marketing campaigns for the business in various markets
- Drive communication and promotional campaigns within the markets
- Develop repository of credible market information through both primary and secondary research
- Evaluate and drive usage of social media as a communication platform to targeted audiences
- Liaising with external partners including OEMs, marketing agencies, vendors / suppliers to deploy marketing strategy of the business
- Leveraging multiple mediums of marketing/advertising including trade shows, digital marketing and other OEM led initiatives
Educational Qualifications: Graduate
Relevant years of Experience: Between 3-5 years of experience
Reports To:
- Head, Marketing (functionally)
- Head, Sales (administratively)
Industry Preference: FMCG, Telecom, Automotive
Skills & Competencies:
- Collaboration & team work
- Communication skills
- Analytical skills
- Drive for results
- MS Excel & Powerpoint
Location: Lagos / Nairobi
Interested candidates should forward CVs to hr.kenya@tatainternational.com by C.O.B 20th Oct 2018