Brand Executive (Modern & Organized Trade) Job in Kenya

Brand Executive (Modern & Organized Trade)

Location: Thika, Kiambu county

Our client, a manufacturer of hygiene products, is recruiting a Brand Executive to join their company.

Job Role: The job holder is responsible for adapting a brand strategy for the company’s target market.

As the ‘brand guardian’, the brand executive will maintain brand integrity across all company marketing initiatives and communications and manage products.

Key Responsibilities:

  • Handling Modern & Organised Trade and hands on with Sales & Distribution
  • Planning and execution of all communications and media actions on all channels – online, social media, advertising (above-the-line and below-the-line)
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Competitor and customer insights analysis
  • Perform regular market research studies to gather important brand data
  • Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
  • Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
  • Work closely with advertising agency to manage brand marketing campaigns

Qualifications & Skills:

  • Degree in Marketing, Advertising, Business or related field
  • 3-4 years’ brand and product management in FMCG, Modern Trade verticals
  • Strong project management skills
  • Exceptional verbal and report presentation abilities
  • Extensive experience in packaging design and retail display creation

Key personal attributes for a successful brand executive:

  • Brand awareness – a clear understanding of brands and the marketing mix
  • Determination and perseverance
  • Relationship management skills
  • A strong focus on results
  • A high degree of business acumen

Deadline: Interested parties should send their online applications on or before 16th November 2018

Correspondence: Applications and detailed CV to be submitted online Click on Job Portal at the bottom of the home page

Applications not meeting minimum requirements will not be considered.

Only shortlisted candidates will be contacted

Job Summary:
Job Title
Job Category
Job Type
Company / Organization
Approx. Salary
Job Opening Date
Job Expiry Date
Job Details
Job Location
Thika, Kiambu County

Thika, Kenya

Kiambu County

Sales and Marketing
Updated: November 12, 2018 — 9:33 am