Brand Executive (Modern & Organized Trade) Job in Thika, Kenya

Brand Executive (Modern & Organized Trade)

Location: Thika, Kiambu county

Our client, a local manufacturer of baby diapers, is recruiting a Brand Executive to join their company.

Job Role: The job holder is responsible for adapting a brand strategy for the company’s target market.
As the ‘brand guardian’, the brand executive will maintain brand integrity across all company marketing initiatives and communications and manage products.

Key Responsibilities:

  • Handling Modern & Organised Trade and hands on with Sales & Distribution
  • Planning and execution of all communications and media actions on all channels – online, social media, advertising (above-the-line and below-the-line)
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Competitor and customer insights analysis
  • Perform regular market research studies to gather important brand data
  • Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
  • Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
  • Work closely with advertising agency to manage brand marketing campaigns

Qualifications & Skills:

  • Degree in Marketing, Advertising, Business or related field
  • 3-4 years’ brand and product management in FMCG, Modern Trade verticals
  • Strong project management skills
  • Exceptional verbal and report presentation abilities
  • Extensive experience in packaging design and retail display creation

Key personal attributes for a successful brand executive:

  • Brand awareness – a clear understanding of brands and the marketing mix
  • Determination and perseverance
  • Relationship management skills
  • A strong focus on results
  • A high degree of business acumen

Deadline: Interested candidates who meet the above criteria should submit their online application on or before 23rd November 2018

Correspondence: Applications and detailed CV to be submitted online at

Applications not meeting minimum requirements will not be considered.

Only shortlisted candidates will be contacted.

Sales and Marketing
Updated: November 18, 2018 — 4:10 pm