3 Star Hotel Sales & Marketing Director Job in Nairobi

Sales & Marketing Director – 3 Star Hotel

Our client is one of the leading 3 star hotel in one of the upmarket neibourhoods in Nairobi.

They seek to hire a seasoned person in the role of Sales and Marketing Director.

The purpose of this role shall be to promote the hotel and its services to maintain a steady flow of customers across the year.

Ideal candidate should be very knowledgeable with the marketing strategies, public relations and branding within hospitality.

Required Skills and Abilities:

  • Strategic Leadership – ability to drive both short and long-term brand growth and profitability.
  • Analytical – ability to convert analysis into insights, sustainable strategies, and actionable plans.
  • Superior Critical Thinking and Problem Solving – resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
  • Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
  • Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.

Core Deliverables

  • Develop and execute short range Marketing plans and programs, to ensure the hotel brand equity growth and expansion of products and services that enhance the brand.
  • Manage promotional and advertising initiatives in line with Hotels brand standards
  • Drive Hotel research objectives
  • Coordinate unit PR activities
  • Responsible for managing and delivering the day to day marketing activity for the hotel in line with the agreed marketing strategy to support the delivery for hotel revenue targets
  • Responsible for the management and growth of the hotel data and the targeted use of the database
  • Contribute to the creative process from creative briefs to delivery for all hotel communication, collateral and websites
  • To manage and coordinate the hotel communications plan to ensure that all communications are targeted at the right audience and delivered on time.
  • Ensure that there is proper tracking of every marketing activity to deliver on planned ROI
  • Ensure that all hotel activities have brand consistency and are clear in the communication strategy
  • Coming up with innovation, creative and cost effective online campaigns
  • Ensure that the best possible rates are achieved through suppliers when ordering material and services

Key Responsibilities

Research

  • Manage market research activities to provide information relating to market potential and market conditions
  • Manage research and development programs and activities to facilitate introduction of new products or processes or recommend improvements to existing products or processes
  • Direct the investigation of trends and market developments within the competitive set and provide marketing recommendations to management
  • Monitor competitors’ activities

Brand Development

  • Enforce the visual identity for all hotel activities
  • Preserve consistency while ensuring that all branded materials express the most effective and recognizable company message
  • Collateral development and management.
  • Ensure brand presence in all key events.

Product Development

  • Identify the need gap across all Hotel functions ( Rooms Division, F&B and MOD)
  • Liaise with all hotel functional teams in product development
  • Facilitate review of existing products through research.

Online Marketing

  • Constant review of all hotels website content and functionality
  • Liaise with Web Marketing Manager on website updates
  • Monitor and share competitor online activities
  • Ensure brand consistency across all online media channels
  • Monitor reviews on all online media channels and provide feedback.
  • Engage 3rd party sites and social media channels to increase brand awareness and online revenue generation.

Promotions & Advertising

  • Execute marketing strategies and direct advertising and promotional activities.
  • Communicate with advertising agency, designers on on-going campaigns and production of promotional materials; prepare communication briefs, follow up with designers and printers.
  • Consult and work closely with the General Manager on developing advertising and promotion activities both below the line and above the line.
  • Identify strategic brand partnership and events for promotional purposes.
  • Manage all the department’s merchandise.

Database Management

  • Maintain an updated database and ensure timely dissemination of all marketing communication.

PR & CSR

  • Manage unit PR and CSR activities

Job Requirements

  • Bachelor’s degree or MBA in Marketing or related business degree
  • Minimum 5 to 8 years of experience in similar capacity within hospitality industry
  • Experience heading sales and marketing function in an international hotel brand is a plus
  • Demonstrable experience in driving winning marketing strategies within a busy hotel setup
  • Deep understanding of local, regional and international marketing tools
  • Ability to meet deadlines
  • Team player and a good listener
  • Be an excellent communicator, both verbally and in writing
  • Team leader with ability to integrate well with fellow mangers and at board level.

How to Apply

Interested and qualified candidates should send their applications to info@leeandmyles.com clearly quoting “SALES & MARKETING DIRECTOR – HOTEL” on the email subject line.

Applications should be submitted latest 15th February 2019.

Only shortlisted candidates will be contacted.


Sales and Marketing
Updated: January 18, 2019 — 7:59 am